East Berwickshire is a coastal and rural ward in the easternmost part of the Scottish Borders. Its landscape is defined by farmland and the North Sea coastline, which features cliffs and rocky inlets. The area includes several small towns and villages, such as Eyemouth, a working fishing port with a historic harbour. Inland, the terrain is characterised by rolling agricultural fields and river valleys.
A significant historical event, the Eyemouth Disaster of 1881, is memorialised locally, marking a major fishing tragedy. The ward's economy is connected to agriculture, fishing, and tourism. The coastline forms part of the Berwickshire Marine Reserve, highlighting its environmental importance. Settlements like Coldingham and Reston serve as local centres within this primarily rural region.