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Watling

Interactive map displaying Watling

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About

Watling ward occupies a central and historically significant area within the borough of Swale, encompassing parts of the town of Sittingbourne. The ward is named after the ancient Roman road that once passed through this locality, a route that has influenced development for centuries. Its geography includes residential neighbourhoods, commercial zones along key transport corridors, and areas of light industry, reflecting its role as a functional part of the urban centre.

The Sittingbourne and Kemsley Light Railway, a preserved heritage steam railway originally built for the paper industry, operates within the ward's boundaries. This feature connects to the area's industrial past while serving as a local leisure attraction. Land use is mixed, with housing estates, retail parks, and community facilities like schools and parks distributed throughout. The ward functions as a residential and economic hub for the wider Sittingbourne community.

Area overview

On average Watling has average deprivation and average crime levels, with around 98 crimes per 1,000 residents per year, roughly 1.2× the South East average of 84 per 1,000. Approximately 18.8% of homes in this area are social housing provided by a local council or housing association. The average income per household in Watling is £58,609 per year. The median sale price in Watling is £369,500 (around £393 per square foot), with typical sale prices between £295,000 and £495,000. There are 3 schools in Watling: 2 primary (1 Outstanding and 1 Good) and 1 secondary (0 Outstanding and 0 Good). Watling is home to around 6,765 people, with a population density of about 1,520.3 per km².

Crime rate
6/10
Crimes per 1k residents
98
Deprivation level
5/10
Income level
4/10
Social housing
18.8%
Connectivity
N/A

Area Profile

Watling Population
6,765
Population density
1,520.3 per km²

Crime

Crime per 1,000 population

Violence and sexual offences
46.42(+46%)
Anti-social behaviour
25.28(+106%)
Criminal damage and arson
12.12(+88%)
Vehicle crime
9.02(+143%)
Other theft
7.69(+37%)
South East average

Demographics

Ethnic groups

British
6,158
91.01%
Other White
235
3.47%
Other
66
0.98%
White and Asian (mixed)
37
0.55%
Other Mixed or Multiple ethnic groups
36
0.53%
Total population: 6,766

Economics

Education (age 16+)

Level 4 qualifications or above
1,728
32.22%
No qualifications
1,027
19.15%
Level 3 (A level)
843
15.72%
Level 2 (GCSEs 9-4)
793
14.79%
Level 1 (GCSEs 3-1)
564
10.52%
Total 16+ residents: 5,363

Housing

Housing tenure

Owns outright
979
35.47%
Owns with a mortgage
875
31.7%
Other social rented
459
16.63%
Private landlord or letting agency
271
9.82%
Social rents from council
78
2.83%
Total households: 2,760

Property prices in Watling

Median price: £369,500
Price per sq ft: £393
Sales (last 12 months): 116
Typical range (middle 50%): £295K – £495K

Based on 116 recent sales, the median property price is £369,500 (about £393 per square foot) in Watling area, with individual transactions ranging from £72,000 up to £915,000.

Prices by property typelast 12 months

Median sale price, median price per square foot, sales count, and percentile information for each property type in Watling over the last year.
TypeSalesMedian£/sq ft
Detached37£525,000£407
Semi-Detached34£362,500£394
Terraced31£295,000£387
Flats14£210,000£316

10-year price trendmedian sale price in Watling

Sale price

Ten year median sale price trend for each property type in Watling.
YearDetachedFlatsSemi-DetachedTerraced
2016£420,000£149,500£315,000£249,000
2017£383,500£141,000£269,000£241,000
2018£425,000£144,750£320,000£243,500
2019£450,000£209,995£329,995£280,000
2020£480,000£209,995£326,748£312,995
2021£498,995£185,500£359,995£296,248
2022£500,000£135,000£377,500£332,998
2023£515,750£157,000£342,500£341,248
2024£470,000£192,500£340,000£335,000
2025£501,000£190,000£372,000£330,500
2026£605,000£231,250£350,000£292,500
Ten year median sale price trend for each property type in Watling.

Price per sq ft

Ten year median sale price per square foot trend for each property type in Watling.
YearDetachedFlatsSemi-DetachedTerraced
2016£369£252£298£291
2017£335£323£316£292
2018£334£265£328£322
2019£355£277£333£322
2020£342£277£353£303
2021£351£284£370£327
2022£381£202£412£383
2023£422£327£358£398
2024£406£326£389£368
2025£407£353£409£363
2026£372£311£340£395
Ten year median sale price per square foot trend for each property type in Watling.

Price distribution by property typelast 12 months

Price distribution by property type for Watling in the last year.

Council Tax Bands

Annual council tax rates for Swale district.

Band A£1,604
Band B£1,871
Band C£2,138
Band D£2,406
Band E£2,940
Band F£3,475
Band G£4,009
Band H£4,811

Council tax bands are based on the value of your property. Most homes fall into bands A to D.

Local government

Elected councillors for Watling ward.

Local councillors

Ben J Martin

Watling - Elected 4 May 2023

Liberal Democrats

Claire Martin

Watling - Elected 4 May 2023

Liberal Democrats

Frequently asked questions about Watling

Is Watling safe?

Watling records about 98 crimes per 1,000 residents per year, which is a average crime rate for England: it scores 6 out of 10 on the Area360 crime scale, where 10 is the highest crime level.

What is the average house price in Watling?

The median sale price in Watling is £369,500 (about £393 per square foot) based on 116 registered sales according to HM Land Registry data.

Are there good schools in Watling?

Watling has 2 primary schools (1 rated Outstanding, 1 Good) and 1 secondary school. Ratings are from the latest Ofsted inspections.

How deprived is Watling?

Watling scores 5 out of 10 on the deprivation scale, where 10 is the most deprived. The typical neighbourhood in Watling sits around rank 18,306 of 32,844 in England on the official Index of Multiple Deprivation (rank 1 is the most deprived).

What is the average household income in Watling?

The average household income in Watling is around £58,609 per year, and 19% of homes are social housing (ONS data).

Who are the local councillors for Watling?

Watling is represented by 2 elected councillors: Ben J Martin (Liberal Democrats) and Claire Martin (Liberal Democrats).

All postcodesin Watling

ME138RX

London Road

ME138TR

William Hall Terrace

ME138LT

Canterbury Road

ME138RY

London Road

ME138NJ

Preston Avenue

ME138NL

Bramley Avenue

ME138XF

Selling Road

ME138GW

Goldfinch Drive

ME138XL

Ashford Road

ME138JG

Windermere

ME138LD

Nelson Gardens

ME138LF

Preston Lane

ME138ZH

Watling

ME138JN

The Mall

ME137NN

Lower Road

ME138JT

Watling

ME137NE

Lower Road

ME138ST

Brogdale Road

ME138GP

Blackberry Gardens

ME138LX

Canterbury Road

ME137PF

St Pauls Avenue

ME138JU

Canterbury Road

ME138SE

Belmont Road

ME138XJ

Ashford Road

ME137GN

Sumpter Way

ME138QW

Athelstan Road

ME138TT

Water Lane

ME137UP

Wise Avenue

ME138FZ

Ashberry Close

ME138SB

Kingsnorth Road

ME137PN

Grove Close

ME138TU

Water Lane

ME138BP

Les Spickett Close

ME137FH

Millers Row

ME138SH

Canute Road

ME138FW

Nova Avenue

ME138NR

Blenheim Avenue

ME138SD

Edith Road

ME138LJ

Laxton Way

ME138JP

Watling

ME138RZ

London Road

ME138LW

Sonata Avenue

ME138NH

Preston Avenue

ME138LU

Canterbury Road

ME138TE

Ethelbert Road

ME138JY

Preston Grove

ME138UH

Mutton Lane

ME138SJ

Egbert Road

ME137PB

St Nicholas Road

ME138NN

Hilton Close

ME138NT

Watling

ME138YL

Canterbury Road

ME138FQ

Chambers Lane

ME138XW

Ashford Road

ME138NA

Westwood Place

ME137NT

Sumpter Way

ME138ZB

Tettenhall Way

ME138SN

London Road

ME138SZ

Mount Field

ME137PW

Wallers Road

ME137NY

Lower Road

ME138SF

Kingsnorth Road

ME138YD

Salters Lane

ME137PR

Lion Field

ME137UR

Watling

ME138YN

Canterbury Road

ME138QG

Forbes Road

ME138LP

Bramley Avenue

ME138NF

Makenade Avenue

ME138GX

Greenwood Place

ME138LG

Preston Lane

ME137NQ

Lower Road

ME138LQ

St Catherines Drive

ME138UW

Jupiter Grove

ME138RS

Bramley Avenue

ME138JQ

Windermere

ME137NL

Willow Avenue

ME138UD

Mutton Lane

ME138NQ

Canterbury Road

ME137PP

Lion Field

ME138LE

The Close

ME138SL

London Road

ME138UU

Jupiter Grove

ME138NP

Russet Avenue

ME137NP

Grove Place

ME138YH

Russett Lane

ME138SX

Brogdale Road

ME130AF

Brogdale Place

ME137PD

St Nicholas Road

ME138LS

Preston Lane

ME138LZ

Rose Terrace

ME138TX

Water Lane

ME138RT

Worcester Close

ME138TL

Ospringe Street

ME137PS

Arthur Salmon Close

ME138UJ

Graveney Road

ME138GS

Kings Drive

ME138XA

Canterbury Road

ME137GW

Weaver Avenue

ME138RR

Ellison Court