Holywood ward lies along the southern shore of Belfast Lough, directly east of Belfast city. The area is primarily residential, characterised by Victorian and Edwardian architecture, with a compact town centre centred around High Street. The landscape slopes upward from the lough shore, offering views across the water. It functions as a commuter settlement for Belfast, supported by a local railway station on the Bangor line.
The area includes Holywood Priory, a medieval church site with a distinctive round tower. The shoreline features a public path and marina. Culturally, it is known for the annual Holywood Festival. The ward extends inland to include more modern housing developments and reaches the edges of the Holywood Hills, which provide walking routes with views over the lough and the town below.