Loughries ward lies in the northwestern part of the Ards and North Down borough, characterised by a landscape of low-lying agricultural land and gentle drumlins. The area is primarily rural, with small settlements and dispersed housing set among working farms. The topography subtly shapes the ward, with its fields and hedgerows defining the quiet, open scenery. The ward's boundaries are framed by the town of Newtownards to the south and the larger expanse of Strangford Lough to the east.
The ward contains the historic Loughries Moravian Settlement, one of the oldest of its kind in Ireland, founded in the mid-18th century. This gives the area a distinct historical character, with its original church and schoolhouse still present. The rural road network connects the farmland and homes, with local life centred on the immediate community and the nearby amenities of larger towns. The land use is consistent, focused on pastoral farming within this settled part of the Ards Peninsula.
