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Preston Rural East

Interactive map displaying Preston Rural East

About

Preston Rural East ward encompasses a primarily agricultural landscape on the eastern fringe of the city. The area is characterised by open farmland, scattered settlements, and country lanes, with the M6 motorway forming a significant part of its western boundary. Land use is dominated by arable fields and livestock pastures, contributing to a distinctly non-urban character compared to the city centre. The ward includes the communities of Grimsargh and Whittingham, which serve as focal points within the wider rural setting.

The area's history is visibly tied to the land, with several historic farmsteads and large country houses, such as Haighton House, dotting the parish. A notable local feature is the Whittingham Hospital complex, a vast former psychiatric hospital whose grounds and remaining structures form a prominent part of the local landscape. Public footpaths and bridleways, including routes along the River Ribble, provide access to the countryside, emphasising the ward's open and green environment.

Area overview

On average Preston Rural East has moderate deprivation and moderate crime levels, with around 92 crimes per 1,000 residents per year. Approximately 3.3% of homes in this area are social housing provided by a local council or housing association. The average income per household in Preston Rural East is £63,027 per year. There are 3 schools in Preston Rural East: 2 primary (2 Outstanding and 0 Good) and 1 secondary (1 Outstanding and 0 Good). Preston Rural East is home to around 8,650 people, with a population density of about 274.5 per km2.

Crime rate
5/10
Crimes per 1k residents
92
Deprivation level
3/10
Income level
10/10
Social housing
3.3%
Connectivity
N/A

Area Profile

Preston Rural East Population
8,650
Population density
274.5 per km²

Crime

Crime per 1,000 population

Violence and sexual offences
46.82(+26%)
Anti-social behaviour
37.69(+102%)
Shoplifting
22.77(+299%)
Other theft
11.1(+68%)
Criminal damage and arson
8.44(-6%)
North West average

Demographics

Ethnic groups

British
7,705
89.1%
Indian
343
3.97%
Other White
111
1.28%
Pakistani
106
1.23%
White and Black Caribbean (mixed)
56
0.65%
Total population: 8,648

Economics

Education (age 16+)

Level 4 qualifications or above
2,782
40.4%
Level 3 (A level)
1,233
17.91%
No qualifications
916
13.3%
Level 2 (GCSEs 9-4)
885
12.85%
Level 1 (GCSEs 3-1)
524
7.61%
Total 16+ residents: 6,886

Housing

Housing tenure

Owns outright
1,464
43.85%
Owns with a mortgage
1,344
40.25%
Private landlord or letting agency
286
8.57%
Other social rented
125
3.74%
Other forms of private rent
55
1.65%
Total households: 3,339

Property prices in Preston Rural East

Based on 209 recent sales, the median property price is £300,000 in Preston Rural East area, with individual transactions ranging from £80,500 up to £1,065,000.

Price distribution per property type (last year)

Price distribution by property type for Preston Rural East in the last year.

Median sale price and percentiles per property type (last year)

Median sale price, sales count, and percentile information for each property type in Preston Rural East over the last year.
TypeSalesMedian
Detached122£374,550
Flats5£134,950
Semi-Detached58£230,923
Terraced24£175,000

10 years median price trend in Preston Rural East

Ten year median sale price trend for each property type in Preston Rural East.

Data Sources

All data is sourced from official UK government agencies and public datasets. Last updated: 16/01/2026.