Salford Priors & Alcester Rural

The Salford Priors & Alcester Rural ward encompasses a mix of agricultural land, small settlements, and the historic market town of Alcester. The landscape is defined by the River Arrow and the Arrow Valley, with the land rising towards the Worcestershire border. The area includes the villages of Salford Priors, Haselor, and Oversley, alongside several smaller hamlets. Farming remains a visible part of the local economy, with fields and hedgerows shaping the scenery.

The ward's character is rooted in its history and community life. Alcester, with its timber-framed buildings and Roman connections at the nearby Alcester Heritage Centre, serves as a focal point. The area is traversed by the main A46 road, linking it to larger urban centres while maintaining a distinct rural identity. Local activities often centre around village halls and the annual events that take place in the town and surrounding parishes.