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Postcode insights

PO31 7UD

Broadfields Avenue

Cowes South & Northwood

Interactive map showing PO31 7UD and surrounding area

Detailed insights for PO31 7UD

Overview

Postcode PO31 7UD is located in an urban city, within the Cowes South & Northwood ward of Isle of Wight in the South East region, and forms part of the Cowes West, Gurnard & Northwood area. It has moderate deprivation and moderate crime levels, with around 35.9 crimes per 1,000 residents per year. The average income per household in Cowes West, Gurnard & Northwood is £55,029 per year. The nearest station is Ryde Pier Head located about 6.7 miles away. There are 3 primary and 1 secondary schools in the area. There are 1 parks nearby, closest medium park is Northwood Recreation Ground.

Crime rate
3/10
Crimes per 1k residents
36
Deprivation level
3/10
Income level
3/10
Social housing
0%
Connectivity
N/A
Flood Risk
No risk
Noise Level
No noise

Deprivation level

3/10

Cowes West, Gurnard & Northwood has a low level of deprivation, ranked at position 25,670 out of 32,844 areas in the United Kingdom — placing it within the bottom 22% least deprived areas in England.

Crime level

3/10

Cowes West, Gurnard & Northwood has a low crime rate, with approximately 35.9 reported incidents per 1,000 population each year.

Social housing

0%

Approximately 0.0% of homes on this street are social housing provided by a local council or housing association. Across the surrounding area, around 5.2% of dwellings are socially rented.

Income level

3/10

The average income per household in Cowes West, Gurnard & Northwood is £55,029 per year.

Noise Level

No noise

No significant noise sources from railways or roads near PO31 7UD.

Flood risk

No risk

Cowes West, Gurnard & Northwood near PO31 7UD has no flood risk (less than 0.1% chance of a flood each year) from rivers and sea.

Transport

The nearest station is Ryde Pier Head located about 6.7 miles away. There are no other stations nearby.

Parks

Nearby parks and green spaces for PO31 7UD
DistanceNameSizeDirections
0.1 miNorthwood Recreation GroundMediumWalking directions to Northwood Recreation Ground

Area Profile

Population
341
Population density
2,435.7 per km²

Crime

Crime per 1,000 population

Violence and sexual offences
20.51(-35%)
Criminal damage and arson
6.84(+6%)
Anti-social behaviour
6.27(-49%)
Other theft
2.85(-49%)
Public order
2.85(-53%)
South East average

Demographics

Ethnic groups

British
324
95.01%
Other White
13
3.81%
Other Mixed or Multiple ethnic groups
2
0.59%
African
1
0.29%
Other Black
1
0.29%
Total population: 341

Economics

Education (age 16+)

Level 4+ (Degree)
86
30.6%
Level 3 (A level)
53
18.86%
Level 2 (GCSEs 9-4)
40
14.23%
No qualifications
31
11.03%
Level 1 (GCSEs 3-1)
31
11.03%
Total 16+ residents: 281

Housing

Housing tenure

Owns outright
71
51.45%
Owns with a mortgage
50
36.23%
Private landlord or letting agency
15
10.87%
Other forms of private rent
2
1.45%
Total households: 138

Property prices in Cowes South & Northwood

Based on 43 recent sales, the median property price is £310,000 in Cowes South & Northwood area, with individual transactions ranging from £183,000 up to £472,500.

Price distribution per property type (last year)

Price distribution by property type for Cowes South & Northwood in the last year.

Median sale price and percentiles per property type (last year)

Median sale price, sales count, and percentile information for each property type in Cowes South & Northwood over the last year.
TypeSalesMedian
Detached13£319,000
Flats2£184,000
Semi-Detached22£310,000
Terraced6£269,250

10 year median price trend in Cowes South & Northwood

Ten year median sale price trend for each property type in Cowes South & Northwood.

Schools

In the PO31 7UD postcode area, located within Cowes West, Gurnard & Northwood, there are 3 primary and 1 secondary schools in close proximity.

Nearby primary and secondary schools for PO31 7UD
DistancePhaseNameTypeRating
0.3 miPrimaryLanesend Primary SchoolAcademy converter

Requires improvement

0.6 miPrimaryCowes Primary SchoolCommunity school

Good

0.6 miPrimaryGurnard Primary SchoolCommunity school

Good

Local amenities

3 nearby supermarkets & convenience stores within mi of PO31 7UD

Nearby supermarkets & convenience stores for PO31 7UD
DistanceNameAddressDirections
0.3 miIceland79 Place Road, Cowes, PO31 7AEWalking directions to Iceland
0.4 miAldiAirfield Way, Cowes, PO31 8BFWalking directions to Aldi
0.4 miThe Co-operative Food155 Mill Hill Road, Cowes, PO31 7ELWalking directions to The Co-operative Food

Council Tax Bands

Annual council tax rates for Isle of Wight district (2025-26).

Band A£1,662
Band B£1,939
Band C£2,216
Band D£2,493
Band E£3,047
Band F£3,602
Band G£4,156
Band H£4,987

Council tax bands are based on the value of your property. Most homes fall into bands A to D.

Local councillor and member of parliament

Elected local representatives for PO31 7UD, including ward councillors and the local member of parliament.

Local councillors

Gordon Adam

Cowes South & Northwood - Elected 7 May 2026

Reform UK

Member of parliament

Richard Quigley

Isle of Wight West - Elected 4 Jul 2024

Labour Party

Geographic Information

RegionSouth EastUKJ
DistrictIsle of WightE06000046
Parliamentary ConstituencyIsle of Wight WestE14001304
ParishCowesE04001300
MSOA (Middle Layer Super Output Area)Cowes West, Gurnard & NorthwoodE02003582
LSOA (Lower Layer Super Output Area)Isle of Wight 002BE01017302
Police ForceHampshire
Postcode Introduced1980-01-01

Data Sources

All data is sourced from official UK government agencies and public datasets. Last updated: 01/06/2026.