Ballybay is a residential ward situated on the southern edge of Armagh city, primarily composed of modern housing developments and local amenities that serve the community. The area features a mix of private homes and public housing, with several schools and shopping facilities located within its boundaries. Its layout is characteristic of a suburban expansion, providing housing for the city's population.
A notable local landmark is the Ballybay Preserve, a designated natural area with walking paths through wet woodland and meadows. This green space offers a contrast to the built environment and is managed for conservation. The ward is bordered by agricultural land, maintaining a connection to the rural landscape typical of County Armagh.