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Brading & St Helens

Interactive map displaying Brading & St Helens

About

The Brading & St Helens ward encompasses the historic town of Brading and the coastal settlement of St Helens, situated on the eastern coast of the Isle of Wight. The area is characterised by a mix of residential streets, local shops, and community facilities serving its population. The landscape includes stretches of farmland and the tidal expanse of Brading Harbour, a significant natural reserve. This environment supports various bird species and coastal habitats, contributing to the area's quiet, rural character away from the busier island resorts.

A notable feature is the ancient Brading Roman Villa, with its preserved mosaic floors, highlighting the area's long history of settlement. The coastline at St Helens offers views across the Solent and includes a green, a historic church, and a pebble beach. The Bembridge Windmill, a surviving example of the island's agricultural past, stands nearby. Daily life here centres around local commerce and the preservation of its natural and historical environments, with a pace influenced by its coastal setting.

Area overview

On average Brading & St Helens has high deprivation and very low crime levels, with around 45 crimes per 1,000 residents per year, about 47% below the South East average of 84 per 1,000. Approximately 6.7% of homes in this area are social housing provided by a local council or housing association. The average income per household in Brading & St Helens is £44,588 per year. There are 2 schools in Brading & St Helens: 2 primary (0 Outstanding and 2 Good) and 0 secondary (0 Outstanding and 0 Good). Brading & St Helens is home to around 3,415 people, with a population density of about 211.3 per km².

Crime rate
2/10
Crimes per 1k residents
45
Deprivation level
7/10
Income level
1/10
Social housing
6.7%
Connectivity
N/A

Area Profile

Brading & St Helens Population
3,415
Population density
211.3 per km²

Crime

Crime per 1,000 population

Violence and sexual offences
27.23(-14%)
Anti-social behaviour
3.81(-69%)
Public order
3.81(-37%)
Other theft
3.22(-43%)
Criminal damage and arson
2.93(-55%)
South East average

Demographics

Ethnic groups

British
3,268
95.7%
Other White
65
1.9%
Irish
14
0.41%
White and Black Caribbean (mixed)
12
0.35%
Other Asian
9
0.26%
Total population: 3,415

Economics

Education (age 16+)

Level 4 qualifications or above
828
28.27%
No qualifications
630
21.51%
Level 3 (A level)
493
16.83%
Level 2 (GCSEs 9-4)
391
13.35%
Level 1 (GCSEs 3-1)
279
9.53%
Total 16+ residents: 2,929

Housing

Housing tenure

Owns outright
805
51.4%
Owns with a mortgage
350
22.35%
Private landlord or letting agency
201
12.84%
Other social rented
154
9.83%
Other forms of private rent
36
2.3%
Total households: 1,566

Property prices in Brading & St Helens

Median price£265,000
Price per sq ft£296
Sales (last 12 months)40
Typical range (middle 50%)£212K – £318K

Based on 40 recent sales, the median property price is £265,000 (about £296 per square foot) in Brading & St Helens area, with individual transactions ranging from £100,000 up to £490,000.

Prices by property typelast 12 months

Median sale price, median price per square foot, sales count, and percentile information for each property type in Brading & St Helens over the last year.
TypeSalesMedian£/sq ft
Detached13£315,000£296
Semi-Detached14£270,000£304
Terraced11£204,000£308
Flats2£194,250£271

10-year price trendmedian sale price in Brading & St Helens

Sale price

Ten year median sale price trend for each property type in Brading & St Helens.
YearDetachedFlatsSemi-DetachedTerraced
2016£293,500£96,000£189,950£158,500
2017£258,750£129,950£232,500£157,750
2018£262,500£152,500£210,000£187,000
2019£292,000£165,000£223,500£186,475
2020£262,500£201,500£220,000£181,500
2021£320,000£141,000£255,000£220,000
2022£422,500£160,000£294,000£220,000
2023£340,000£177,000£275,000£230,000
2024£350,000£168,000£259,750£219,500
2025£310,000£229,250£237,500£222,500
2026£374,000£225,000£258,000£195,500
Ten year median sale price trend for each property type in Brading & St Helens.

Price per sq ft

Ten year median sale price per square foot trend for each property type in Brading & St Helens.
YearDetachedFlatsSemi-DetachedTerraced
2016£272£291£227£240
2017£272£213£210£211
2018£258£179£207£222
2019£250£138£225£220
2020£268£282£270£224
2021£309£307£287£280
2022£353£318£321£286
2023£414£277£304£417
2024£329£167£296£319
2025£286£431£271£285
2026£311£271£342£345
Ten year median sale price per square foot trend for each property type in Brading & St Helens.

Price distribution by property typelast 12 months

Price distribution by property type for Brading & St Helens in the last year.

Data Sources

All data is sourced from official UK government agencies and public datasets. Last updated: 16/07/2026. Read more about how our statistics are calculated.