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Central

Interactive map displaying Central

About

Central ward encompasses much of Swindon's core urban area, including the primary shopping district and the historic Railway Village. The area is defined by its mix of retail spaces, commercial offices, and residential streets, creating a busy environment during the day. Key landmarks include the Brunel Centre mall and the adjacent bus station, which serve as major hubs for transport and commerce.

A notable aspect is the ward's direct connection to the town's railway heritage, with the Grade II listed Mechanics' Institute building standing as a prominent feature. Residential areas consist largely of Victorian and Edwardian terraced housing, particularly near the former railway works. The ward also contains several public parks and the main civic offices for the Borough of Swindon.

Area overview

On average Central has high deprivation and high crime levels, with around 188 crimes per 1,000 residents per year. Approximately 16.7% of homes in this area are social housing provided by a local council or housing association. The average income per household in Central is £48,026 per year. There are 4 schools in Central: 2 primary (0 Outstanding and 1 Good) and 2 secondary (0 Outstanding and 1 Good). Central is home to around 15,425 people, with a population density of about 5,994.2 per km2.

Crime rate
7/10
Crimes per 1k residents
188
Deprivation level
7/10
Income level
4/10
Social housing
16.7%
Connectivity
N/A

Area Profile

Central Population
15,425
Population density
5,994.2 per km²

Crime

Crime per 1,000 population

Violence and sexual offences
87(+161%)
Anti-social behaviour
65.54(+340%)
Shoplifting
29.24(+342%)
Public order
24.96(+282%)
Criminal damage and arson
16.6(+156%)
South West average

Demographics

Ethnic groups

Indian
6,312
40.91%
British
5,076
32.9%
Other White
1,286
8.33%
Other Asian
468
3.03%
Other
387
2.51%
Total population: 15,429

Economics

Education (age 16+)

Level 4 qualifications or above
3,340
26.88%
No qualifications
2,465
19.84%
Level 1 (GCSEs 3-1)
2,010
16.17%
Level 2 (GCSEs 9-4)
1,682
13.54%
Level 3 (A level)
1,387
11.16%
Total 16+ residents: 12,427

Housing

Housing tenure

Private landlord or letting agency
2,363
41.49%
Owns with a mortgage
1,503
26.39%
Owns outright
848
14.89%
Social rents from council
526
9.23%
Other social rented
258
4.53%
Total households: 5,696

Property prices in Central

Based on 96 recent sales, the median property price is £216,500 in Central area, with individual transactions ranging from £74,000 up to £510,000.

Price distribution per property type (last year)

Price distribution by property type for Central in the last year.

Median sale price and percentiles per property type (last year)

Median sale price, sales count, and percentile information for each property type in Central over the last year.
TypeSalesMedian
Semi-Detached8£300,000
Detached11£381,000
Flats17£110,000
Terraced60£215,000

10 years median price trend in Central

Ten year median sale price trend for each property type in Central.

All postcodes in Central

SN12AG

Manchester Road

SN15JL

Courtsknap Court

SN15JD

Milton Road

SN380AD

Central

SN15DE

London Street

SN12BX

Alfred Street

SN12DQ

Islington Street

SN15DB

Sheppard Street

SN15BZ

Harding Street

SN15JJ

The Moorings

SN11LF

Canal Walk

SN15HL

Marlborough Street

SN12RA

Wheatcroft Way

SN15JH

Birch Street

SN58ZN

Fry Close

SN388AD

Central

SN12DS

Broad Street

SN12EH

County Road

SN12ER

Rosebery Street

SN11LX

David Murray John Tower

SN11LW

Canal Walk

SN15DN

Cambria Place

SN12PZ

Wills Avenue

SN387AD

Central

SN15JT

Curtis Street

SN33LL

Drakes Meadow

SN11DW

Beales Close

SN15AJ

Curtis Street

SN12EL

Central

SN12DP

Broad Street

SN11LP

David Murray John Tower

SN12DN

Corporation Street

SN11DY

Aylesbury Street

SN15LW

Joseph Street

SN12QJ

Pitt Close

SN11RQ

Fleet Street

SN11JY

Regent Street

SN12NT

Shrivenham Road

SN12QA

Shrivenham Road

SN15BS

Reading Street

SN11SG

Morley Street

SN12AZ

Gooch Street

SN11BD

Beales Close

SN12HA

Graham Street

SN12AP

Salisbury Street

SN58ZF

Utah Close

SN11QN

Islington Street

SN11RN

Queen Street

SN15EG

Bathampton Street

SN12AW

Salisbury Street

SN15EX

Nelson Street

SN15AH

Farnsby Street

SN15FA

Villett Street

SN14AP

Manor Road

SN12ET

Rosebery Street

SN15DG

London Street

SN11LD

Canal Walk

SN15LB

William Street

SN15BG

Emlyn Square

SN11HF

Gordon Gardens

SN12BG

Elmina Road

SN11BB

Fleming Way

SN385AD

Central

SN15EE

Taunton Street

SN12BN

Ponting Street

SN11BT

Bridge Street

SN12AL

Salisbury Street

SN12EX

Graham Street

SN11RE

Fleet Street

SN15EU

Birch Street

SN15JR

Milton Road

SN31AR

Queen's Drive

SN12EU

Rosebery Street

SN12EY

Graham Street

SN15BY

Holbrook Way

SN15EW

Dean Street

SN11PP

Regent Street

SN15HX

Andover Street

SN11LS

David Murray John Tower

SN11RT

John Street

SN15BT

East Street

SN15AA

Harding Street

SN11QF

Regent Street

SN15DR

Maxwell Street

SN12BB

Station Road

SN15LD

William Street

SN15DP

Lorne Street

SN15ED

Church Place

SN12EA

County Road

SN11QU

Central

SN11AF

College Street

SN15DA

Oxford Street

SN15AF

Harding Street

SN15DH

Faringdon Road

SN15HG

Park Lane

SN11QS

Edgeware Road

SN15AB

The Moorings

SN15LF

Clarendon Cottages

SN12AA

Armstrong Street

SN15HW

Westcott Place

Data Sources

All data is sourced from official UK government agencies and public datasets. Last updated: 16/05/2026.