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Central

Interactive map displaying Central

About

Central ward encompasses much of Swindon's core urban area, including the primary shopping district and the historic Railway Village. The area is defined by its mix of retail spaces, commercial offices, and residential streets, creating a busy environment during the day. Key landmarks include the Brunel Centre mall and the adjacent bus station, which serve as major hubs for transport and commerce.

A notable aspect is the ward's direct connection to the town's railway heritage, with the Grade II listed Mechanics' Institute building standing as a prominent feature. Residential areas consist largely of Victorian and Edwardian terraced housing, particularly near the former railway works. The ward also contains several public parks and the main civic offices for the Borough of Swindon.

Area overview

On average Central has high deprivation and high crime levels, with around 188 crimes per 1,000 residents per year. Approximately 16.7% of homes in this area are social housing provided by a local council or housing association. The average income per household in Central is £48,026 per year. There are 4 schools in Central: 2 primary (0 Outstanding and 1 Good) and 2 secondary (0 Outstanding and 1 Good). Central is home to around 15,425 people, with a population density of about 5,994.2 per km2.

Crime rate
7/10
Crimes per 1k residents
188
Deprivation level
7/10
Income level
4/10
Social housing
16.7%
Connectivity
N/A

Area Profile

Central Population
15,425
Population density
5,994.2 per km²

Crime

Crime per 1,000 population

Violence and sexual offences
87(+161%)
Anti-social behaviour
65.54(+340%)
Shoplifting
29.24(+342%)
Public order
24.96(+282%)
Criminal damage and arson
16.6(+156%)
South West average

Demographics

Ethnic groups

Indian
6,312
40.91%
British
5,076
32.9%
Other White
1,286
8.33%
Other Asian
468
3.03%
Other
387
2.51%
Total population: 15,429

Economics

Education (age 16+)

Level 4 qualifications or above
3,340
26.88%
No qualifications
2,465
19.84%
Level 1 (GCSEs 3-1)
2,010
16.17%
Level 2 (GCSEs 9-4)
1,682
13.54%
Level 3 (A level)
1,387
11.16%
Total 16+ residents: 12,427

Housing

Housing tenure

Private landlord or letting agency
2,363
41.49%
Owns with a mortgage
1,503
26.39%
Owns outright
848
14.89%
Social rents from council
526
9.23%
Other social rented
258
4.53%
Total households: 5,696

Property prices in Central

Based on 96 recent sales, the median property price is £216,500 in Central area, with individual transactions ranging from £74,000 up to £510,000.

Price distribution per property type (last year)

Price distribution by property type for Central in the last year.

Median sale price and percentiles per property type (last year)

Median sale price, sales count, and percentile information for each property type in Central over the last year.
TypeSalesMedian
Semi-Detached8£300,000
Detached11£381,000
Flats17£110,000
Terraced60£215,000

10 years median price trend in Central

Ten year median sale price trend for each property type in Central.

All postcodes in Central

SN12PY

Shrivenham Road

SN12NH

Shrivenham Road

SN11JL

Regent Street

SN12EE

County Road

SN12QY

Farriers Close

SN15DJ

Faringdon Road

SN11HN

New Bridge Square

SN15LG

William Street

SN15JP

Milton Road

SN15ET

Bristol Street

SN12BW

Ponting Street

SN12DX

Broad Street

SN11GW

Gloucester Street

SN58ZP

Daniel Close

SN12RD

Wheatcroft Way

SN12AF

Manchester Road

SN15HH

Westcott Street

SN12AS

Medgbury Road

SN15HE

George Street

SN12AE

Fleming Way

SN11RZ

Market Street

SN11DX

Wellington Street

SN11PN

Regent Circus

SN15HF

Jolliffe Street

SN12AY

Gladstone Street

SN11AE

Aylesbury Street

SN11AG

Canal Walk

SN14NJ

Turner Street

SN12PX

Copse Avenue

SN15DT

Tennyson Street

SN58ZE

Sword Gardens

SN12ES

Rosebery Street

SN33BW

Penny Lane

SN11LT

David Murray John Tower

SN11DP

Corporation Street

SN12DT

Broad Street

SN14NL

Manor Road

SN58ZG

Gold View

SN12NS

Shrivenham Road

SN12EZ

Graham Street

SN15HB

Birch Street

SN15JE

Milton Road

SN58ZW

Beacon Close

SN15HQ

Westcott Place

SN12DY

County Road

SN12NZ

Pavilion Close

SN11EE

Central

SN12BU

Lagos Street

SN12EG

County Road

SN15LL

Albion Street

SN12EQ

Colbourne Street

SN58ZR

Dartmoor Close

SN382ND

Central

SN11PR

Princes Street

SN12AQ

Manchester Road

SN11DA

Beales Close

SN11BA

John Street

SN12QR

Eddleston Road

SN15PL

Commercial Road

SN15EH

Church Place

SN15LP

Albion Street

SN58ZJ

Ludgershall Road

SN12PE

Culverhouse Road

SN11JS

Regent Street

SN11QG

Regent Street

SN386AD

Central

SN11HE

Sanford Street

SN12BH

Elmina Road

SN58ZH

Tidworth Close

SN15RN

Catherine Street

SN11EL

Beales Close

SN12QE

Copse Avenue

SN12HW

Central

SN12BA

Gooch Street

SN15LR

Curtis Street

SN12ED

County Road

SN12AN

Salisbury Street

SN15EF

Exeter Street

SN11EA

Carfax Street

SN15HD

Birch Street

SN15LE

William Street

SN15HT

Westcott Place

SN15LN

Albion Street

SN12AJ

Manchester Road

SN11AL

Temple Street

SN12BS

Volta Road

SN58ZD

Juno Way

SN11DS

Corporation Street

SN11TU

Manchester Road

SN11DT

Haydon Street

SN12SH

Stratton Road

SN12EB

County Road

SN58ZQ

Rhine Close

SN11LA

Regent Street

SN12BL

Ponting Street

SN12BT

Alfred Street

SN12QW

Briar Fields

SN11LE

Havelock Square

SN15LJ

Albion Street

SN12DU

Broad Street

Data Sources

All data is sourced from official UK government agencies and public datasets. Last updated: 16/05/2026.