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Central

Interactive map displaying Central

About

Central ward encompasses much of Swindon's core urban area, including the primary shopping district and the historic Railway Village. The area is defined by its mix of retail spaces, commercial offices, and residential streets, creating a busy environment during the day. Key landmarks include the Brunel Centre mall and the adjacent bus station, which serve as major hubs for transport and commerce.

A notable aspect is the ward's direct connection to the town's railway heritage, with the Grade II listed Mechanics' Institute building standing as a prominent feature. Residential areas consist largely of Victorian and Edwardian terraced housing, particularly near the former railway works. The ward also contains several public parks and the main civic offices for the Borough of Swindon.

Area overview

On average Central has high deprivation and high crime levels, with around 188 crimes per 1,000 residents per year. Approximately 16.7% of homes in this area are social housing provided by a local council or housing association. The average income per household in Central is £48,026 per year. There are 4 schools in Central: 2 primary (0 Outstanding and 1 Good) and 2 secondary (0 Outstanding and 1 Good). Central is home to around 15,425 people, with a population density of about 5,994.2 per km2.

Crime rate
7/10
Crimes per 1k residents
188
Deprivation level
7/10
Income level
4/10
Social housing
16.7%
Connectivity
N/A

Area Profile

Central Population
15,425
Population density
5,994.2 per km²

Crime

Crime per 1,000 population

Violence and sexual offences
85.71(+160%)
Anti-social behaviour
59(+291%)
Shoplifting
26.19(+293%)
Public order
25.41(+286%)
Criminal damage and arson
17.89(+175%)
South West average

Demographics

Ethnic groups

Indian
6,312
40.91%
British
5,076
32.9%
Other White
1,286
8.33%
Other Asian
468
3.03%
Other
387
2.51%
Total population: 15,429

Economics

Education (age 16+)

Level 4 qualifications or above
3,340
26.88%
No qualifications
2,465
19.84%
Level 1 (GCSEs 3-1)
2,010
16.17%
Level 2 (GCSEs 9-4)
1,682
13.54%
Level 3 (A level)
1,387
11.16%
Total 16+ residents: 12,427

Housing

Housing tenure

Private landlord or letting agency
2,363
41.49%
Owns with a mortgage
1,503
26.39%
Owns outright
848
14.89%
Social rents from council
526
9.23%
Other social rented
258
4.53%
Total households: 5,696

Property prices in Central

Based on 83 recent sales, the median property price is £214,000 in Central area, with individual transactions ranging from £72,000 up to £560,000.

Price distribution per property type (last year)

Price distribution by property type for Central in the last year.

Median sale price and percentiles per property type (last year)

Median sale price, sales count, and percentile information for each property type in Central over the last year.
TypeSalesMedian
Detached8£406,500
Flats14£111,750
Semi-Detached8£279,900
Terraced53£208,000

10 years median price trend in Central

Ten year median sale price trend for each property type in Central.

All postcodes in Central

SN11JQ

Regent Street

SN12BS

Volta Road

SN12EW

County Road

SN15HJ

Read Street

SN15HZ

Wootton Bassett Road

SN15RN

Catherine Street

SN58ZP

Daniel Close

SN11BD

Beales Close

SN11DR

Alexandra Road

SN11HN

New Bridge Square

SN11SG

Morley Street

SN12QE

Copse Avenue

SN12QP

Briar Fields

SN12SH

Stratton Road

SN15BP

Emlyn Square

SN15BT

East Street

SN12QG

Copse Avenue

SN12QW

Briar Fields

SN15DB

Sheppard Street

SN15EU

Birch Street

SN15JL

Courtsknap Court

SN381LA

Central

SN11DW

Beales Close

SN11RQ

Fleet Street

SN12NS

Shrivenham Road

SN15BX

Henry Street

SN12EX

Graham Street

SN15AF

Harding Street

SN15EW

Dean Street

SN15LW

Joseph Street

SN381AD

Central

SN12NJ

Farmhouse Lane

SN15AA

Harding Street

SN15HB

Birch Street

SN15JP

Milton Road

SN12AP

Salisbury Street

SN12BW

Ponting Street

SN12DZ

Gambia Street

SN12PF

Culverhouse Road

SN12PX

Copse Avenue

SN12PY

Shrivenham Road

SN15BJ

Faringdon Road

SN15DX

Chester Street

SN15JE

Milton Road

SN11HE

Sanford Street

SN12QU

Farriers Close

SN15ED

Church Place

SN58ZR

Dartmoor Close

SN11LD

Canal Walk

SN11RA

Fleet Street

SN11TU

Manchester Road

SN12EP

County Road

SN382ND

Central

SN12HA

Graham Street

SN12PD

Ocotal Way

SN15JF

Westcott Street

SN11BT

Bridge Street

SN12QN

Briar Fields

SN15EE

Taunton Street

SN15HU

Westcott Place

SN15JD

Milton Road

SN33BW

Penny Lane

SN383AD

Central

SN11EB

Wellington Street

SN12QT

Farriers Close

SN15DE

London Street

SN15DT

Tennyson Street

SN58ZW

Beacon Close

SN12DP

Broad Street

SN15JT

Curtis Street

SN15EG

Bathampton Street

SN15HX

Andover Street

SN15LH

Cambria Bridge Road

SN11RU

Central

SN12EA

County Road

SN12PW

Copse Avenue

SN15AJ

Curtis Street

SN15BU

East Street

SN15HN

Westcott Street

SN15LQ

William Street

SN12AR

Medgbury Place

SN58ZF

Utah Close

SN11AG

Canal Walk

SN11QU

Central

SN15ET

Bristol Street

SN15AR

Faringdon Road

SN15DQ

Faringdon Road

SN15LL

Albion Street

SN11AP

Carfax Close

SN12ED

County Road

SN12EY

Graham Street

SN15AL

Commercial Road

SN15JA

Milton Road

SN33LR

Central

SN15LB

William Street

SN11QB

Regent Street

SN11RT

John Street

SN11SD

Havelock Street

SN15AZ

Birch Street

SN15AE

Erin Court

Data Sources

All data is sourced from official UK government agencies and public datasets. Last updated: 16/01/2026.