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Central

Interactive map displaying Central

About

Central ward encompasses much of Swindon's core urban area, including the primary shopping district and the historic Railway Village. The area is defined by its mix of retail spaces, commercial offices, and residential streets, creating a busy environment during the day. Key landmarks include the Brunel Centre mall and the adjacent bus station, which serve as major hubs for transport and commerce.

A notable aspect is the ward's direct connection to the town's railway heritage, with the Grade II listed Mechanics' Institute building standing as a prominent feature. Residential areas consist largely of Victorian and Edwardian terraced housing, particularly near the former railway works. The ward also contains several public parks and the main civic offices for the Borough of Swindon.

Area overview

On average Central has high deprivation and high crime levels, with around 188 crimes per 1,000 residents per year. Approximately 16.7% of homes in this area are social housing provided by a local council or housing association. The average income per household in Central is £48,026 per year. There are 4 schools in Central: 2 primary (0 Outstanding and 1 Good) and 2 secondary (0 Outstanding and 1 Good). Central is home to around 15,425 people, with a population density of about 5,994.2 per km2.

Crime rate
7/10
Crimes per 1k residents
188
Deprivation level
7/10
Income level
4/10
Social housing
16.7%
Connectivity
N/A

Area Profile

Central Population
15,425
Population density
5,994.2 per km²

Crime

Crime per 1,000 population

Violence and sexual offences
85.71(+160%)
Anti-social behaviour
59(+291%)
Shoplifting
26.19(+293%)
Public order
25.41(+286%)
Criminal damage and arson
17.89(+175%)
South West average

Demographics

Ethnic groups

Indian
6,312
40.91%
British
5,076
32.9%
Other White
1,286
8.33%
Other Asian
468
3.03%
Other
387
2.51%
Total population: 15,429

Economics

Education (age 16+)

Level 4 qualifications or above
3,340
26.88%
No qualifications
2,465
19.84%
Level 1 (GCSEs 3-1)
2,010
16.17%
Level 2 (GCSEs 9-4)
1,682
13.54%
Level 3 (A level)
1,387
11.16%
Total 16+ residents: 12,427

Housing

Housing tenure

Private landlord or letting agency
2,363
41.49%
Owns with a mortgage
1,503
26.39%
Owns outright
848
14.89%
Social rents from council
526
9.23%
Other social rented
258
4.53%
Total households: 5,696

Property prices in Central

Based on 83 recent sales, the median property price is £214,000 in Central area, with individual transactions ranging from £72,000 up to £560,000.

Price distribution per property type (last year)

Price distribution by property type for Central in the last year.

Median sale price and percentiles per property type (last year)

Median sale price, sales count, and percentile information for each property type in Central over the last year.
TypeSalesMedian
Detached8£406,500
Flats14£111,750
Semi-Detached8£279,900
Terraced53£208,000

10 years median price trend in Central

Ten year median sale price trend for each property type in Central.

All postcodes in Central

SN15HT

Westcott Place

SN15LP

Albion Street

SN11DG

Gloucester Street

SN11DT

Haydon Street

SN11LY

Canal Walk

SN386AD

Central

SN11BE

Holbrook Way

SN12EG

County Road

SN12QJ

Pitt Close

SN58WG

Caen View

SN11QF

Regent Street

SN11JS

Regent Street

SN11AH

Temple Street

SN11RZ

Market Street

SN12AQ

Manchester Road

SN12GL

Marsh Farm Lane

SN15AH

Farnsby Street

SN58ZG

Gold View

SN11RE

Fleet Street

SN15LG

William Street

SN385AD

Central

SN11QP

College Street

SN12AT

Gladstone Street

SN12EE

County Road

SN15HP

Westcott Place

SN11BP

Bridge Street

SN12BD

Station Road

SN12BU

Lagos Street

SN12DL

Fleming Way

SN12QF

Copse Avenue

SN12QS

Farriers Close

SN15HE

George Street

SN15LR

Curtis Street

SN58ZD

Juno Way

SN11EL

Beales Close

SN12AY

Gladstone Street

SN12BQ

Elmina Road

SN15EQ

Bristol Street

SN11BU

Bridge Street

SN11LL

Canal Walk

SN12EU

Rosebery Street

SN12HB

Amber Court

SN14AP

Manor Road

SN14NJ

Turner Street

SN15DL

Faringdon Road

SN12BJ

Elmina Road

SN15FE

Commercial Road

SN15HG

Park Lane

SN11BF

Fleming Way

SN12AL

Salisbury Street

SN12FD

Central

SN12HW

Central

SN15DG

London Street

SN15HR

Westcott Place

SN11JY

Regent Street

SN11PP

Regent Street

SN12QR

Eddleston Road

SN12RD

Wheatcroft Way

SN11EA

Carfax Street

SN11QN

Islington Street

SN12AU

Gladstone Street

SN15FB

London Street

SN11HF

Gordon Gardens

SN12EH

County Road

SN12QX

Farriers Close

SN12RA

Wheatcroft Way

SN15HD

Birch Street

SN15HF

Jolliffe Street

SN58ZL

Redbridge Close

SN11BL

Bridge Street

SN11HL

Milford Street

SN11LZ

David Murray John Tower

SN12BA

Gooch Street

SN12BP

Alfred Street

SN11LF

Canal Walk

SN11QS

Edgeware Road

SN12AG

Manchester Road

SN12BH

Elmina Road

SN12PG

Isis Trading Estate

SN15BN

Emlyn Square

SN15DJ

Faringdon Road

SN15DR

Maxwell Street

SN11LP

David Murray John Tower

SN11QT

Islington Street

SN12DT

Broad Street

SN15AD

The Moorings

SN15LD

William Street

SN387AD

Central

SN11BA

John Street

SN11TN

Fleming Way

SN12DN

Corporation Street

SN14NQ

Wootton Bassett Road

SN58ZJ

Ludgershall Road

SN11HH

Sheppard Street

SN12DY

County Road

SN12EZ

Graham Street

SN12HG

Edgeware Road

SN12PZ

Wills Avenue

SN15BY

Holbrook Way

SN15EN

Dean Street

Data Sources

All data is sourced from official UK government agencies and public datasets. Last updated: 16/01/2026.