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Central

Interactive map displaying Central

About

Central ward encompasses much of Swindon's core urban area, including the primary shopping district and the historic Railway Village. The area is defined by its mix of retail spaces, commercial offices, and residential streets, creating a busy environment during the day. Key landmarks include the Brunel Centre mall and the adjacent bus station, which serve as major hubs for transport and commerce.

A notable aspect is the ward's direct connection to the town's railway heritage, with the Grade II listed Mechanics' Institute building standing as a prominent feature. Residential areas consist largely of Victorian and Edwardian terraced housing, particularly near the former railway works. The ward also contains several public parks and the main civic offices for the Borough of Swindon.

Area overview

On average Central has high deprivation and high crime levels, with around 188 crimes per 1,000 residents per year. Approximately 16.7% of homes in this area are social housing provided by a local council or housing association. The average income per household in Central is £48,026 per year. There are 4 schools in Central: 2 primary (0 Outstanding and 1 Good) and 2 secondary (0 Outstanding and 1 Good). Central is home to around 15,425 people, with a population density of about 5,994.2 per km2.

Crime rate
7/10
Crimes per 1k residents
188
Deprivation level
7/10
Income level
4/10
Social housing
16.7%
Connectivity
N/A

Area Profile

Central Population
15,425
Population density
5,994.2 per km²

Crime

Crime per 1,000 population

Violence and sexual offences
87(+161%)
Anti-social behaviour
65.54(+340%)
Shoplifting
29.24(+342%)
Public order
24.96(+282%)
Criminal damage and arson
16.6(+156%)
South West average

Demographics

Ethnic groups

Indian
6,312
40.91%
British
5,076
32.9%
Other White
1,286
8.33%
Other Asian
468
3.03%
Other
387
2.51%
Total population: 15,429

Economics

Education (age 16+)

Level 4 qualifications or above
3,340
26.88%
No qualifications
2,465
19.84%
Level 1 (GCSEs 3-1)
2,010
16.17%
Level 2 (GCSEs 9-4)
1,682
13.54%
Level 3 (A level)
1,387
11.16%
Total 16+ residents: 12,427

Housing

Housing tenure

Private landlord or letting agency
2,363
41.49%
Owns with a mortgage
1,503
26.39%
Owns outright
848
14.89%
Social rents from council
526
9.23%
Other social rented
258
4.53%
Total households: 5,696

Property prices in Central

Based on 96 recent sales, the median property price is £216,500 in Central area, with individual transactions ranging from £74,000 up to £510,000.

Price distribution per property type (last year)

Price distribution by property type for Central in the last year.

Median sale price and percentiles per property type (last year)

Median sale price, sales count, and percentile information for each property type in Central over the last year.
TypeSalesMedian
Semi-Detached8£300,000
Detached11£381,000
Flats17£110,000
Terraced60£215,000

10 years median price trend in Central

Ten year median sale price trend for each property type in Central.

All postcodes in Central

SN12PG

Isis Trading Estate

SN11DR

Alexandra Road

SN11RA

Fleet Street

SN15EL

Park Lane

SN381AD

Central

SN15JZ

Curtis Street

SN15DL

Faringdon Road

SN11HL

Milford Street

SN11LU

Canal Walk

SN15HN

Westcott Street

SN15AP

Farnsby Street

SN12QT

Farriers Close

SN11AQ

Central

SN12BJ

Elmina Road

SN11LL

Canal Walk

SN12QP

Briar Fields

SN384AD

Central

SN11RU

Central

SN12QU

Farriers Close

SN11JZ

Regent Street

SN15BX

Henry Street

SN11BU

Bridge Street

SN15BP

Emlyn Square

SN11LY

Canal Walk

SN12PD

Ocotal Way

SN12FD

Central

SN15AR

Faringdon Road

SN15LH

Cambria Bridge Road

Data Sources

All data is sourced from official UK government agencies and public datasets. Last updated: 16/05/2026.