Rugby is a market town in Warwickshire, part of the West Midlands. It lies on the River Avon and is known for its historic architecture, including Rugby School, where the sport of rugby football was invented. The town center features a mix of independent shops, cafes, and chain retailers, alongside a weekly market. Transport links include the M1 and M6 motorways, as well as a railway station with direct services to London and Birmingham.
The area has a mix of residential neighborhoods, from Victorian terraces to modern developments. Rugby’s economy includes manufacturing, logistics, and retail, with several industrial estates on the outskirts. Green spaces like Caldecott Park provide recreational areas, while the nearby Draycote Water offers outdoor activities. The town hosts cultural events, including the Rugby Festival of Culture, and has a strong sense of local heritage tied to its sporting history.
Area overview
On average Rugby has moderate deprivation and moderate crime levels, with around 66 crimes per 1,000 residents per year. Approximately 12.2% of homes in this area are social housing provided by a local council or housing association. The average income of residents in Rugby is £49,729 per year. There are 56 schools in Rugby: 38 primary (5 Outstanding and 25 Good) and 8 secondary (1 Outstanding and 6 Good).
Crime rate
5/10
Crimes per 1k residents
66
Deprivation level
4/10
Income level
8/10
Social housing
12.2%
Connectivity
N/A
Area Profile
Rugby Population
114,363
Population density
325.7 per km²
Demographics
British
85,684
74.92%
Other White
10,978
9.6%
Indian
5,322
4.65%
African
1,897
1.66%
Other Asian
1,357
1.19%
Total population: 114,363
Christian
57,728
50.48%
No religion
41,331
36.14%
Not answered
6,778
5.93%
Hindu
3,758
3.29%
Muslim
2,109
1.84%
Total population: 114,363
Level 4+ (Degree)
32,174
34.9%
Level 3 (A level)
15,159
16.44%
No qualifications
14,451
15.68%
Level 2 (GCSEs 9-4)
12,919
14.01%
Level 1 (GCSEs 3-1)
8,974
9.73%
Total 16+ residents: 92,190
Employed
56,648
61.45%
Retired
20,148
21.86%
Student
3,551
3.85%
Looking after home or family
3,312
3.59%
Long-term sick or disabled
2,741
2.97%
Total 16+ residents: 92,188
Housing
Owns with a mortgage
16,012
34.06%
Owns outright
15,703
33.4%
Private landlord or letting agency
7,460
15.87%
Social rents from council
3,399
7.23%
Other social rented
2,675
5.69%
Total households: 47,015
Semi-detached
15,938
33.9%
Detached
14,350
30.52%
Terraced
10,615
22.58%
Purpose-built flat
4,836
10.29%
Converted/shared house (inc HMO)
583
1.24%
Total households: 47,013
Property prices in Rugby
Based on 1,556 recent sales, the median property price is £290,000 in Rugby area, with individual transactions ranging from £48,000 up to £1,600,000.
