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Watling

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About

Watling ward occupies a central and historically significant area within the borough of Swale, encompassing parts of the town of Sittingbourne. The ward is named after the ancient Roman road that once passed through this locality, a route that has influenced development for centuries. Its geography includes residential neighbourhoods, commercial zones along key transport corridors, and areas of light industry, reflecting its role as a functional part of the urban centre.

The Sittingbourne and Kemsley Light Railway, a preserved heritage steam railway originally built for the paper industry, operates within the ward's boundaries. This feature connects to the area's industrial past while serving as a local leisure attraction. Land use is mixed, with housing estates, retail parks, and community facilities like schools and parks distributed throughout. The ward functions as a residential and economic hub for the wider Sittingbourne community.

Area overview

On average Watling has moderate deprivation and moderate crime levels, with around 98 crimes per 1,000 residents per year. Approximately 19.0% of homes in this area are social housing provided by a local council or housing association. The average income per household in Watling is £58,586 per year. There are 3 schools in Watling: 2 primary (1 Outstanding and 1 Good) and 1 secondary (0 Outstanding and 0 Good). Watling is home to around 6,765 people, with a population density of about 1,520.3 per km2.

Crime rate
6/10
Crimes per 1k residents
98
Deprivation level
5/10
Income level
4/10
Social housing
19%
Connectivity
N/A

Area Profile

Watling Population
6,765
Population density
1,520.3 per km²

Crime

Crime per 1,000 population

Violence and sexual offences
46.42(+46%)
Anti-social behaviour
25.28(+106%)
Criminal damage and arson
12.12(+88%)
Vehicle crime
9.02(+143%)
Other theft
7.69(+37%)
South East average

Demographics

Ethnic groups

British
6,158
91.01%
Other White
235
3.47%
Other
66
0.98%
White and Asian (mixed)
37
0.55%
Other Mixed or Multiple ethnic groups
36
0.53%
Total population: 6,766

Economics

Education (age 16+)

Level 4 qualifications or above
1,728
32.22%
No qualifications
1,027
19.15%
Level 3 (A level)
843
15.72%
Level 2 (GCSEs 9-4)
793
14.79%
Level 1 (GCSEs 3-1)
564
10.52%
Total 16+ residents: 5,363

Housing

Housing tenure

Owns outright
979
35.47%
Owns with a mortgage
875
31.7%
Other social rented
459
16.63%
Private landlord or letting agency
271
9.82%
Social rents from council
78
2.83%
Total households: 2,760

Property prices in Watling

Based on 124 recent sales, the median property price is £406,250 in Watling area, with individual transactions ranging from £72,000 up to £995,000.

Price distribution per property type (last year)

Price distribution by property type for Watling in the last year.

Median sale price and percentiles per property type (last year)

Median sale price, median price per square metre, sales count, and percentile information for each property type in Watling over the last year.
TypeSalesMedianMedian £/m²
Detached43£550,000£4,362
Flats14£230,000£3,636
Semi-Detached36£366,250£4,406
Terraced31£315,000£4,050

10 years median price trend in Watling

Ten year median sale price trend for each property type in Watling.

All postcodes in Watling

ME138NB

Canterbury Road

Data Sources

All data is sourced from official UK government agencies and public datasets. Last updated: 16/06/2026.