Postcode insights

W11 4SF

Hippodrome Place

Norland

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Interactive map showing W11 4SF and surrounding area

Crime
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Detailed insights for W11 4SF

Overview

Postcode W11 4SF is located in a major urban area, within the Norland ward of Kensington and Chelsea in the London region, and forms part of the Notting Dale area. It has very high deprivation and very high crime levels, with around 116.4 crimes per 1,000 residents per year, about 10% below the London average of 130 per 1,000. The average income per household in Notting Dale is £52,846 per year. The nearest station is Holland Park, about 0.3 miles away. There are 7 primary and 3 secondary schools in the area. There are 4 parks nearby, the closest small park is Avondale Park.

Crime rate
9/10
Crimes per 1k residents
116
Deprivation level
9/10
Income level
1/10
Social housing
36.5%
Connectivity
7/10
Flood Risk
No risk
Noise Level
No noise

Deprivation level

9/10

Notting Dale has a very high level of deprivation, ranked at position 6,306 out of 32,844 areas in the United Kingdom, placing it within the top 19% most deprived areas in England.

Crime level

9/10

Notting Dale has a very high crime rate, with approximately 116.4 reported incidents per 1,000 population each year.

Social housing

36.5%

Approximately 36.5% of homes on this street are social housing provided by a local council or housing association. Across the surrounding area, around 69.7% of dwellings are socially rented.

Income level

1/10

The average income per household in Notting Dale is £52,846 per year.

Noise Level

No noise

No significant noise sources from railways or roads near W11 4SF.

Flood risk

No risk

Notting Dale near W11 4SF has no flood risk (less than 0.1% chance of a flood each year) from rivers and sea.

Transport

7/10

The nearest station is Holland Park located about 0.3 miles away. There are 5 stations nearby.

Nearby public transport stations for W11 4SF
DistanceZoneNameLinesDirections
0.3 mi

2

Holland Park

Central

Walking directions to Holland Park
0.4 mi

2

Latimer Road

Circle, Hammersmith and City

Walking directions to Latimer Road
0.4 mi

Shepherd's Bush

N/A

Walking directions to Shepherd's Bush

Parks

Nearby parks and green spaces for W11 4SF
DistanceNameSizeDirections
0.1 miAvondale ParkSmallWalking directions to Avondale Park
0.3 miNorland North Open SpaceSmallWalking directions to Norland North Open Space
0.5 miMaxilla WalkSmallWalking directions to Maxilla Walk

Area Profile

Population
188
Population density
15,454.5 per km²

Crime

Crime per 1,000 population

Anti-social behaviour
43.74(+63%)
Violence and sexual offences
43.74(+41%)
Vehicle crime
17.79(+90%)
Other theft
13.34(+17%)
Burglary
9.64(+76%)
London average

Demographics

Ethnic groups

British
115
60.85%
Other White
33
17.46%
Other Mixed or Multiple ethnic groups
9
4.76%
Irish
6
3.17%
African
6
3.17%
Total population: 189

Economics

Education (age 16+)

Level 4+ (Degree)
99
63.06%
No qualifications
21
13.38%
Level 3 (A level)
18
11.46%
Level 2 (GCSEs 9-4)
11
7.01%
Other
5
3.18%
Total 16+ residents: 157

Housing

Housing tenure

Other social rented
31
32.29%
Owns outright
25
26.04%
Owns with a mortgage
15
15.62%
Private landlord or letting agency
15
15.62%
Other forms of private rent
5
5.21%
Total households: 96

Property prices in Norland

Median price£1,675,000
Price per sq ft£1,626
Sales (last 12 months)46
Typical range (middle 50%)£777K – £3.4M

Based on 46 recent sales, the median property price is £1,675,000 (about £1,626 per square foot) in Norland area, with individual transactions ranging from £310,000 up to £31,900,000.

Prices by property typelast 12 months

Median sale price, median price per square foot, sales count, and percentile information for each property type in Norland over the last year.
TypeSalesMedian£/sq ft
Semi-Detached1£8,850,000£2,356
Terraced24£3,043,750£1,707
Flats21£773,000£1,369

10-year price trendmedian sale price in Norland

Sale price

Ten year median sale price trend for each property type in Norland.
YearFlatsSemi-DetachedTerraced
2016£874,000£9,957,500£4,750,000
2017£765,000£13,025,000£4,420,000
2018£950,000£4,332,000
2019£720,000£10,450,000£5,200,000
2020£695,000£13,187,500£3,300,000
2021£800,000£10,475,000£3,450,000
2022£1,250,000£18,034,500£4,063,750
2023£790,000£7,162,500£3,000,000
2024£1,025,000£16,500,000£4,900,000
2025£975,000£4,450,000£3,687,500
2026£773,000£8,850,000£2,285,000
Ten year median sale price trend for each property type in Norland.

Price per sq ft

Ten year median sale price per square foot trend for each property type in Norland.
YearFlatsSemi-DetachedTerraced
2016£1,241£2,897£1,680
2017£1,246£3,310£1,604
2018£1,129£1,845
2019£1,216£2,924£1,756
2020£1,313£2,988£1,649
2021£1,317£2,524£1,837
2022£1,308£3,573£1,975
2023£1,219£2,444£1,840
2024£1,328£3,804£1,968
2025£1,498£1,688
2026£1,086£2,356£1,703
Ten year median sale price per square foot trend for each property type in Norland.

Price distribution by property typelast 12 months

Price distribution by property type for Norland in the last year.

Recent sales

There were 29 recent sold properties in the last 18 months near W11 4SF.

Recent sold properties in the last 18 months near W11 4SF
DateAddressTypeTenurePriceMap
25 Nov 202575, Pottery Lane, London, W11 4NAFlatsLeasehold£1,650,000
28 Mar 2025106, Princedale Road, London, W11 4NHTerracedFreehold£1,675,000
01 Jul 20256B, Penzance Place, London, W11 4PAFlatsLeasehold£1,700,000
31 Mar 2025Lower Maisonette, 2, Penzance Place, London, W11 4PAFlatsLeasehold£1,150,000
31 Mar 2025The Cottage, 238, Walmer Road, London, W11 4PQTerracedFreehold£1,480,000

Schools

In the W11 4SF postcode area, located within Notting Dale, there are 7 primary and 3 secondary schools in close proximity.

Nearby primary and secondary schools for W11 4SF
DistancePhaseNameTypeRating
0.1 miPrimarySt Clement and St James CofE Primary SchoolVoluntary aided school

Good

0.1 miNot applicableThe Stewart Bilingual SchoolOther independent school

N/A

0.1 miNurserySt Anne's & Avondale Park Nursery SchoolLocal authority nursery school

Good

Local amenities

15 nearby supermarkets & convenience stores within mi of W11 4SF

Nearby supermarkets & convenience stores for W11 4SF
DistanceNameAddressDirections
0.1 miMary Place StoreMary Place, Kensington and Chelsea, W11 4PLWalking directions to Mary Place Store
0.2 miPremierClarendon Road, Kensington and Chelsea, W11 4JGWalking directions to Premier
0.2 miOksa Quality FoodClarendon Road, Kensington and Chelsea, W11 4JGWalking directions to Oksa Quality Food
0.2 miSt Ann's StoreSt. Anns Road, Hammersmith and Fulham, W11 4STWalking directions to St Ann's Store
0.2 miCo-op FoodSt. Anns Road, Kensington and Chelsea, W11 4BSWalking directions to Co-op Food

Council Tax Bands

Annual council tax rates for Kensington and Chelsea district.

Band A£1,111
Band B£1,296
Band C£1,481
Band D£1,667
Band E£2,037
Band F£2,407
Band G£2,778
Band H£3,333

Council tax bands are based on the value of your property. Most homes fall into bands A to D.

Local councillor and member of parliament

Elected local representatives for W11 4SF, including ward councillors and the local member of parliament.

Local councillors

Marc Goldfinger

Norland - Elected 7 May 2026

Conservative

Stéphanie Petit

Norland - Elected 7 May 2026

Conservative

Member of parliament

Joe Powell

Kensington and Bayswater - Elected 4 Jul 2024

Labour Party

Geographic Information

RegionLondonUKI
DistrictKensington and ChelseaE09000020
Parliamentary ConstituencyKensington and BayswaterE14001310
WardNorlandE05009398
ParishKensington and Chelsea, unparished areaE43000210
MSOA (Middle Layer Super Output Area)Notting DaleE02000581
LSOA (Lower Layer Super Output Area)Kensington and Chelsea 005BE01002872
Police ForceMetropolitan Police
Postcode Introduced2001-12-01

Frequently asked questions about W11 4SF

Is W11 4SF (Notting Dale) safe?

The area around W11 4SF records about 116 crimes per 1,000 residents per year, which is a very high crime rate for England: it scores 9 out of 10 on the Area360 crime scale, where 10 is the highest crime level. Across London as a whole the rate is about 130 per 1,000. The most common offences locally are shoplifting, violence and sexual offences and anti-social behaviour.

What is the average house price near W11 4SF?

The median sale price around W11 4SF in Notting Dale is £1,675,000 (about £1,626 per square foot) based on 46 registered sales according to HM Land Registry data.

What schools are near W11 4SF?

There are 20 schools close to W11 4SF, including St Clement and St James CofE Primary School (Good), The Stewart Bilingual School and St Anne's & Avondale Park Nursery School (Good). Ratings are from the latest Ofsted inspections.

What is the nearest station to W11 4SF?

The closest station to W11 4SF is Holland Park in TfL zone 2, about 440 m away, serving the Central line.

How deprived is the area around W11 4SF?

W11 4SF scores 9 out of 10 on the deprivation scale, where 10 is the most deprived. Its neighbourhood ranks 6,306 of 32,844 in England on the official Index of Multiple Deprivation (rank 1 is the most deprived).

Who represents W11 4SF (Notting Dale) in Parliament and on the local council?

The Member of Parliament for Kensington and Bayswater covering W11 4SF is Joe Powell (Labour Party), elected at the 2024 general election. The area is represented by 2 local councillors: Marc Goldfinger (Conservative and Unionist Party) and Stéphanie Petit (Conservative and Unionist Party).