Postcode insights

W12 7JG

Frithville Gardens

White City

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Interactive map showing W12 7JG and surrounding area

Detailed insights for W12 7JG

Overview

Postcode W12 7JG is located in a major urban area, within the White City ward of Hammersmith and Fulham in the London region, and forms part of the Shepherd's Bush North area. It has high deprivation and very high crime levels, with around 740.2 crimes per 1,000 residents per year, roughly 5.7× the London average of 130 per 1,000. The average income per household in Shepherd's Bush North is £65,802 per year. The nearest station is Shepherds Bush Market, about 0 miles away. There are 11 primary and 1 secondary schools in the area. There are 6 parks nearby, the closest medium park is Shepherds Bush Green.

Crime rate
10/10
Crimes per 1k residents
740
Deprivation level
8/10
Income level
3/10
Social housing
26.9%
Connectivity
10/10
Flood Risk
No risk
Noise Level
High

Deprivation level

8/10

Shepherd's Bush North has a high level of deprivation, ranked at position 6,650 out of 32,844 areas in the United Kingdom, placing it within the top 20% most deprived areas in England.

Crime level

10/10

Shepherd's Bush North has a very high crime rate, with approximately 740.2 reported incidents per 1,000 population each year.

Social housing

26.9%

Approximately 26.9% of homes on this street are social housing provided by a local council or housing association. Across the surrounding area, around 40.7% of dwellings are socially rented.

Income level

3/10

The average income per household in Shepherd's Bush North is £65,802 per year.

Noise Level

High

High noise level (70.0-74.9 dB) from road, approximately 191 ft away from W12 7JG.

Flood risk

No risk

Shepherd's Bush North near W12 7JG has no flood risk (less than 0.1% chance of a flood each year) from rivers and sea.

Transport

10/10

The nearest station is Shepherds Bush Market located about 0 miles away. There are 5 stations nearby.

Nearby public transport stations for W12 7JG
DistanceZoneNameLinesDirections
0 mi

2

Shepherds Bush Market

Circle, Hammersmith and City

Walking directions to Shepherds Bush Market
0.3 mi

2

Wood Lane

Circle, Hammersmith and City

Walking directions to Wood Lane
0.3 mi

2

Goldhawk Road

Circle, Hammersmith and City

Walking directions to Goldhawk Road

Parks

Nearby parks and green spaces for W12 7JG
DistanceNameSizeDirections
0.3 miShepherds Bush GreenMediumWalking directions to Shepherds Bush Green
0.3 miHammersmith ParkMediumWalking directions to Hammersmith Park
0.5 miNorland North Open SpaceSmallWalking directions to Norland North Open Space

Area Profile

Population
217
Population density
13,910.3 per km²

Crime

Crime per 1,000 population

Shoplifting
387.98(+3784%)
Violence and sexual offences
216.53(+597%)
Anti-social behaviour
144.94(+440%)
Other theft
121.52(+963%)
Theft from the person
110.47(+1078%)
London average

Demographics

Ethnic groups

British
73
33.03%
Other White
59
26.7%
African
19
8.6%
Irish
11
4.98%
Other
11
4.98%
Total population: 221

Economics

Education (age 16+)

Level 4+ (Degree)
124
62.31%
Level 3 (A level)
26
13.07%
No qualifications
23
11.56%
Level 2 (GCSEs 9-4)
16
8.04%
Level 1 (GCSEs 3-1)
7
3.52%
Total 16+ residents: 199

Housing

Housing tenure

Private landlord or letting agency
47
43.52%
Other social rented
28
25.93%
Owns outright
16
14.81%
Owns with a mortgage
14
12.96%
Other forms of private rent
2
1.85%
Total households: 108

Property prices in White City

Median price£625,000
Price per sq ft£696
Sales (last 12 months)48
Typical range (middle 50%)£387K – £850K

Based on 48 recent sales, the median property price is £625,000 (about £696 per square foot) in White City area, with individual transactions ranging from £193,756 up to £3,000,000.

Prices by property typelast 12 months

Median sale price, median price per square foot, sales count, and percentile information for each property type in White City over the last year.
TypeSalesMedian£/sq ft
Detached1£1,450,000£691
Terraced7£1,360,000£789
Flats40£579,192£668

10-year price trendmedian sale price in White City

Sale price

Ten year median sale price trend for each property type in White City.
YearFlatsTerraced
2016£413,500£1,200,000
2017£435,500£1,345,000
2018£999,550£1,067,500
2019£800,000£1,060,000
2020£490,000£1,087,500
2021£478,000£1,145,000
2022£562,500£1,080,000
2023£562,500£1,115,000
2024£525,000£1,265,000
2025£525,000£1,522,500
2026£610,000£860,500
Ten year median sale price trend for each property type in White City.

Price per sq ft

Ten year median sale price per square foot trend for each property type in White City.
YearFlatsTerraced
2016£591£801
2017£709£795
2018£1,243£804
2019£1,115£727
2020£850£779
2021£752£742
2022£676£755
2023£819£768
2024£854£802
2025£757£822
2026£646£774
Ten year median sale price per square foot trend for each property type in White City.

Price distribution by property typelast 12 months

Price distribution by property type for White City in the last year.

Recent sales

There were 50+ recent sold properties in the last 18 months near W12 7JG.

Recent sold properties in the last 18 months near W12 7JG
DateAddressTypeTenurePriceMap
11 Dec 202523, Frithville Gardens, London, W12 7JGTerracedFreehold£2,200,000
11 Sept 2025Flat 5, 13, Frithville Gardens, London, W12 7JGFlatsLeasehold£335,000
14 Nov 2025Lower Ground Floor Flat, 13, Stanlake Villas, London, W12 7EXFlatsLeasehold£590,000
11 Aug 2025Basement Flat, 17, Stanlake Villas, London, W12 7EXFlatsLeasehold£1,025,000
22 May 20268, Frithville Gardens, London, W12 7JNTerracedFreehold£1,700,000

Schools

In the W12 7JG postcode area, located within Shepherd's Bush North, there are 11 primary and 1 secondary schools in close proximity.

Nearby primary and secondary schools for W12 7JG
DistancePhaseNameTypeRating
0.1 miPrimarySt Stephen's CofE Primary SchoolVoluntary aided school

Outstanding

0.1 miPrimaryMiles Coverdale Primary SchoolCommunity school

Outstanding

0.2 miNot applicableLondon Vocational Ballet SchoolOther independent school

Good

Local amenities

15 nearby supermarkets & convenience stores within mi of W12 7JG

Nearby supermarkets & convenience stores for W12 7JG
DistanceNameAddressDirections
0 miNisa Local238 Uxbridge Road, London, W12 7JDWalking directions to Nisa Local
0.1 miTesco Express31A Uxbridge Road, London, W12 8LHWalking directions to Tesco Express
0.1 miAl-Dimashqi260-262 Uxbridge Road, London, W12 7JAWalking directions to Al-Dimashqi
0.2 miEssentialsUxbridge Road, Hammersmith and Fulham, W12 8ASWalking directions to Essentials
0.2 miSainsbury's Local164 Uxbridge Road, London, W12 8AAWalking directions to Sainsbury's Local

Council Tax Bands

Annual council tax rates for Hammersmith and Fulham district (2025-26).

Band A£968
Band B£1,129
Band C£1,290
Band D£1,451
Band E£1,774
Band F£2,097
Band G£2,419
Band H£2,903

Council tax bands are based on the value of your property. Most homes fall into bands A to D.

Local councillor and member of parliament

Elected local representatives for W12 7JG, including ward councillors and the local member of parliament.

Local councillors

Andrew Jones

White City - Elected 7 May 2026

Labour Party

Frances Umeh

White City - Elected 7 May 2026

Labour Party

Natalia Perez

White City - Elected 7 May 2026

Labour Party

Member of parliament

Andy Slaughter

Hammersmith and Chiswick - Elected 4 Jul 2024

Labour Party

Geographic Information

RegionLondonUKI
DistrictHammersmith and FulhamE09000013
Parliamentary ConstituencyHammersmith and ChiswickE14001264
WardWhite CityE05013752
ParishHammersmith and Fulham, unparished areaE43000203
MSOA (Middle Layer Super Output Area)Shepherd's Bush NorthE02000375
LSOA (Lower Layer Super Output Area)Hammersmith and Fulham 004AE01001943
Police ForceMetropolitan Police
Postcode Introduced1980-01-01

Frequently asked questions about W12 7JG

Is W12 7JG (Shepherd's Bush North) safe?

The area around W12 7JG records about 740 crimes per 1,000 residents per year, which is a very high crime rate for England: it scores 10 out of 10 on the Area360 crime scale, where 10 is the highest crime level. Across London as a whole the rate is about 130 per 1,000. The most common offences locally are shoplifting, violence and sexual offences and anti-social behaviour.

What is the average house price near W12 7JG?

The median sale price around W12 7JG in Shepherd's Bush North is £625,000 (about £696 per square foot) based on 48 registered sales according to HM Land Registry data.

What schools are near W12 7JG?

There are 20 schools close to W12 7JG, including St Stephen's CofE Primary School (Outstanding), Miles Coverdale Primary School (Outstanding) and London Vocational Ballet School (Good). Ratings are from the latest Ofsted inspections.

What is the nearest station to W12 7JG?

The closest station to W12 7JG is Shepherds Bush Market in TfL zone 2, about 53 m away, serving the Circle and Hammersmith and City lines.

How deprived is the area around W12 7JG?

W12 7JG scores 8 out of 10 on the deprivation scale, where 10 is the most deprived. Its neighbourhood ranks 6,650 of 32,844 in England on the official Index of Multiple Deprivation (rank 1 is the most deprived).

Who represents W12 7JG (Shepherd's Bush North) in Parliament and on the local council?

The Member of Parliament for Hammersmith and Chiswick covering W12 7JG is Andy Slaughter (Labour Party), elected at the 2024 general election. The area is represented by 3 local councillors: Andrew Jones (Labour Party), Frances Umeh (Labour Party) and Natalia Perez (Labour Party).

Data Sources

All data is sourced from official UK government agencies and public datasets. Last updated: 16/07/2026. Read more about how our statistics are calculated.