Postcode insights

W1D 7HP

Denman Street

West End

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Interactive map showing W1D 7HP and surrounding area

Crime
LowHigh

Detailed insights for W1D 7HP

Overview

Postcode W1D 7HP is located in a major urban area, within the West End ward of Westminster in the London region, and forms part of the Fitzrovia West & Soho area. It has high deprivation and very high crime levels, with around 4,560.3 crimes per 1,000 residents per year, roughly 35.2× the London average of 130 per 1,000. The average income per household in Fitzrovia West & Soho is £68,395 per year. The nearest station is Piccadilly Circus, about 0.1 miles away. There are 5 primary and 1 secondary schools in the area. There are 8 parks nearby, the closest small park is Berkeley Square.

Crime rate
10/10
Crimes per 1k residents
4560
Deprivation level
7/10
Income level
4/10
Social housing
6.2%
Connectivity
10/10
Flood Risk
No risk
Noise Level
High

Deprivation level

7/10

Fitzrovia West & Soho has a high level of deprivation, ranked at position 13,000 out of 32,844 areas in the United Kingdom, placing it within the top 40% most deprived areas in England.

Crime level

10/10

Fitzrovia West & Soho has a very high crime rate, with approximately 4,560.3 reported incidents per 1,000 population each year.

Social housing

6.2%

Approximately 6.2% of homes on this street are social housing provided by a local council or housing association. Across the surrounding area, around 27.8% of dwellings are socially rented.

Income level

4/10

The average income per household in Fitzrovia West & Soho is £68,395 per year.

Noise Level

High

High noise level (70.0-74.9 dB) from road, approximately 84 ft away from W1D 7HP.

Flood risk

No risk

Fitzrovia West & Soho near W1D 7HP has no flood risk (less than 0.1% chance of a flood each year) from rivers and sea.

Transport

10/10

The nearest station is Piccadilly Circus located about 0.1 miles away. There are 5 stations nearby.

Nearby public transport stations for W1D 7HP
DistanceZoneNameLinesDirections
0.1 mi

1

Piccadilly Circus

Bakerloo, Piccadilly

Walking directions to Piccadilly Circus
0.3 mi

1

Leicester Square

Northern, Piccadilly

Walking directions to Leicester Square
0.4 mi

1

Oxford Circus

Bakerloo, Central, Victoria

Walking directions to Oxford Circus

Parks

Nearby parks and green spaces for W1D 7HP
DistanceNameSizeDirections
0.5 miBerkeley SquareSmallWalking directions to Berkeley Square
0.2 miSt James's Square GardensSmallWalking directions to St James's Square Gardens
0.3 miSoho Square GardensSmallWalking directions to Soho Square Gardens

Area Profile

Population
139
Population density
1,321.3 per km²

Crime

Crime per 1,000 population

Theft from the person
2,023.29(+21470%)
Other theft
1,313.24(+11389%)
Shoplifting
840.18(+8310%)
Violence and sexual offences
435.16(+1301%)
Anti-social behaviour
358.9(+1236%)
London average

Demographics

Ethnic groups

British
66
47.48%
Other White
50
35.97%
Roma
6
4.32%
Chinese
5
3.6%
White and Asian (mixed)
4
2.88%
Total population: 139

Economics

Education (age 16+)

Level 4+ (Degree)
96
73.28%
Level 3 (A level)
10
7.63%
No qualifications
9
6.87%
Other
9
6.87%
Level 2 (GCSEs 9-4)
6
4.58%
Total 16+ residents: 131

Housing

Housing tenure

Private landlord or letting agency
43
53.09%
Other forms of private rent
18
22.22%
Owns outright
10
12.35%
Owns with a mortgage
5
6.17%
Other social rented
4
4.94%
Total households: 81

Property prices in West End

Median price£1,287,500
Price per sq ft£1,592
Sales (last 12 months)74
Typical range (middle 50%)£737K – £3.0M

Based on 74 recent sales, the median property price is £1,287,500 (about £1,592 per square foot) in West End area, with individual transactions ranging from £150,000 up to £17,500,000.

Prices by property typelast 12 months

Median sale price, median price per square foot, sales count, and percentile information for each property type in West End over the last year.
TypeSalesMedian£/sq ft
Terraced3£10,300,000£2,560
Flats71£1,250,000£1,578

10-year price trendmedian sale price in West End

Sale price

Ten year median sale price trend for each property type in West End.
YearFlatsTerraced
2016£1,415,000£6,207,500
2017£1,730,000£4,275,000
2018£1,750,000£5,425,000
2019£1,907,500£11,950,000
2020£1,700,000£6,662,500
2021£1,840,500£5,000,000
2022£2,200,000£7,800,000
2023£1,855,000£5,935,000
2024£1,765,000£4,500,000
2025£1,300,000£12,500,000
2026£820,000£4,000,000
Ten year median sale price trend for each property type in West End.

Price per sq ft

Ten year median sale price per square foot trend for each property type in West End.
YearFlatsTerraced
2016£1,822£2,143
2017£1,874£1,395
2018£1,858£2,313
2019£1,914£4,084
2020£1,903£1,991
2021£2,013£1,970
2022£2,047£1,737
2023£2,090£2,262
2024£1,995£2,077
2025£1,654£2,560
2026£1,269£1,529
Ten year median sale price per square foot trend for each property type in West End.

Price distribution by property typelast 12 months

Price distribution by property type for West End in the last year.

Recent sales

There were 3 recent sold properties in the last 18 months near W1D 7HP.

Recent sold properties in the last 18 months near W1D 7HP
DateAddressTypeTenurePriceMap
16 Sept 2025Flat 6, 20A, Great Windmill Street, London, W1D 7LAFlatsLeasehold£900,000
09 Jun 2025Flat 3, 16, Archer Street, London, W1D 7BEFlatsLeasehold£445,000
31 Mar 2025Criterion Theatre, Piccadilly, London, W1J 9HTOtherLeasehold£3,600,000

Schools

In the W1D 7HP postcode area, located within Fitzrovia West & Soho, there are 5 primary and 1 secondary schools in close proximity.

Nearby primary and secondary schools for W1D 7HP
DistancePhaseNameTypeRating
0.1 miPrimarySoho Parish CofE Primary SchoolVoluntary aided school

Good

0.3 miSecondaryAcademy21Online provider

N/A

0.5 miNot applicableFashion Retail AcademyMiscellaneous

N/A

Local amenities

15 nearby supermarkets & convenience stores within mi of W1D 7HP

Nearby supermarkets & convenience stores for W1D 7HP
DistanceNameAddressDirections
0 miWhole Foods MarketGlasshouse Street, Westminster, W1B 5APWalking directions to Whole Foods Market
0 miWhole Foods Market20 Glasshouse Street, London, W1B 5ARWalking directions to Whole Foods Market
0 miEngland Pharmacy20 Glasshouse Street, London, W1B 5ARWalking directions to England Pharmacy
0.1 miWest End MetroGreat Windmill Street, Westminster, W1D 7LUWalking directions to West End Metro
0.1 miBig BiteShaftesbury Avenue, Westminster, W1D 7ESWalking directions to Big Bite

Council Tax Bands

Annual council tax rates for Westminster district.

Band A£700
Band B£816
Band C£933
Band D£1,050
Band E£1,283
Band F£1,516
Band G£1,749
Band H£2,099

Council tax bands are based on the value of your property. Most homes fall into bands A to D.

Local councillor and member of parliament

Elected local representatives for W1D 7HP, including ward councillors and the local member of parliament.

Local councillors

Elizabeth Marie Amos

West End - Elected 7 May 2026

Conservative

Paul Fisher

West End - Elected 7 May 2026

Conservative

Tim Barnes

West End - Elected 7 May 2026

Conservative

Member of parliament

Rachel Blake

Cities of London and Westminster - Elected 4 Jul 2024

Labour and Co-operative Party

Geographic Information

RegionLondonUKI
DistrictWestminsterE09000033
Parliamentary ConstituencyCities of London and WestminsterE14001172
WardWest EndE05013808
ParishWestminster, unparished areaE43000236
MSOA (Middle Layer Super Output Area)Fitzrovia West & SohoE02000972
LSOA (Lower Layer Super Output Area)Westminster 013GE01035716
Police ForceMetropolitan Police
Postcode Introduced2000-12-01

Frequently asked questions about W1D 7HP

Is W1D 7HP (Fitzrovia West & Soho) safe?

The area around W1D 7HP records about 4560 crimes per 1,000 residents per year, which is a very high crime rate for England: it scores 10 out of 10 on the Area360 crime scale, where 10 is the highest crime level. Across London as a whole the rate is about 130 per 1,000. The most common offences locally are theft from the person, other theft and shoplifting.

What is the average house price near W1D 7HP?

The median sale price around W1D 7HP in Fitzrovia West & Soho is £1,287,500 (about £1,592 per square foot) based on 74 registered sales according to HM Land Registry data.

What schools are near W1D 7HP?

There are 20 schools close to W1D 7HP, including Soho Parish CofE Primary School (Good), Academy21 and Fashion Retail Academy. Ratings are from the latest Ofsted inspections.

What is the nearest station to W1D 7HP?

The closest station to W1D 7HP is Piccadilly Circus in TfL zone 1, about 143 m away, serving the Bakerloo and Piccadilly lines.

How deprived is the area around W1D 7HP?

W1D 7HP scores 7 out of 10 on the deprivation scale, where 10 is the most deprived. Its neighbourhood ranks 13,000 of 32,844 in England on the official Index of Multiple Deprivation (rank 1 is the most deprived).

Who represents W1D 7HP (Fitzrovia West & Soho) in Parliament and on the local council?

The Member of Parliament for Cities of London and Westminster covering W1D 7HP is Rachel Blake (Labour and Co-operative Party), elected at the 2024 general election. The area is represented by 3 local councillors: Elizabeth Marie Amos (Conservative and Unionist Party), Paul Fisher (Conservative and Unionist Party) and Tim Barnes (Conservative and Unionist Party).