Postcode W1W 7DL is located in a major urban area, within the West End ward of Westminster in the London region, and forms part of the Fitzrovia West & Soho area. It has high deprivation and very high crime levels, with around 4,044.1 crimes per 1,000 residents per year, roughly 31.2× the London average of 130 per 1,000. The average income per household in Fitzrovia West & Soho is £68,395 per year. The nearest station is Goodge Street, about 0.2 miles away. There are 4 primary and 1 secondary schools in the area. There are 8 parks nearby, the closest small park is Cavendish Square.
Fitzrovia West & Soho has a high level of deprivation, ranked at position 11,944 out of 32,844 areas in the United Kingdom, placing it within the top 36% most deprived areas in England.
Fitzrovia West & Soho has a very high crime rate, with approximately 4,044.1 reported incidents per 1,000 population each year.
Approximately 56.6% of homes on this street are social housing provided by a local council or housing association. Across the surrounding area, around 27.8% of dwellings are socially rented.
The average income per household in Fitzrovia West & Soho is £68,395 per year.
Moderate noise level (65.0-69.9 dB) from road, approximately 301 ft away from W1W 7DL.
Fitzrovia West & Soho near W1W 7DL has no flood risk (less than 0.1% chance of a flood each year) from rivers and sea.
The nearest station is Goodge Street located about 0.2 miles away. There are 5 stations nearby.
| Distance | Zone | Name | Lines | Directions |
|---|---|---|---|---|
| 0.2 mi | 1 | Goodge Street | Northern | Walking directions to Goodge Street |
| 0.3 mi | 1 | Oxford Circus | Bakerloo, Central, Victoria | Walking directions to Oxford Circus |
| 0.4 mi | 1 | Great Portland Street | Circle, Hammersmith and City, Metropolitan | Walking directions to Great Portland Street |
| Distance | Name | Size | Directions |
|---|---|---|---|
| 0.3 mi | Cavendish Square | Small | Walking directions to Cavendish Square |
| 0.4 mi | Soho Square Gardens | Small | Walking directions to Soho Square Gardens |
| 0.3 mi | Alfred Place Gardens | Small | Walking directions to Alfred Place Gardens |
Based on 74 recent sales, the median property price is £1,287,500 (about £1,592 per square foot) in West End area, with individual transactions ranging from £150,000 up to £17,500,000.
| Type | Sales | Median | £/sq ft |
|---|---|---|---|
| Terraced | 3 | £10,300,000 | £2,560 |
| Flats | 71 | £1,250,000 | £1,578 |
Sale price
| Year | Flats | Terraced |
|---|---|---|
| 2016 | £1,415,000 | £6,207,500 |
| 2017 | £1,730,000 | £4,275,000 |
| 2018 | £1,750,000 | £5,425,000 |
| 2019 | £1,907,500 | £11,950,000 |
| 2020 | £1,700,000 | £6,662,500 |
| 2021 | £1,840,500 | £5,000,000 |
| 2022 | £2,200,000 | £7,800,000 |
| 2023 | £1,855,000 | £5,935,000 |
| 2024 | £1,765,000 | £4,500,000 |
| 2025 | £1,300,000 | £12,500,000 |
| 2026 | £820,000 | £4,000,000 |
Price per sq ft
| Year | Flats | Terraced |
|---|---|---|
| 2016 | £1,822 | £2,143 |
| 2017 | £1,874 | £1,395 |
| 2018 | £1,858 | £2,313 |
| 2019 | £1,914 | £4,084 |
| 2020 | £1,903 | £1,991 |
| 2021 | £2,013 | £1,970 |
| 2022 | £2,047 | £1,737 |
| 2023 | £2,090 | £2,262 |
| 2024 | £1,995 | £2,077 |
| 2025 | £1,654 | £2,560 |
| 2026 | £1,269 | £1,529 |
There were 9 recent sold properties in the last 18 months near W1W 7DL.
| Date | Address | Type | Tenure | Price | Map |
|---|---|---|---|---|---|
| 28 Mar 2025 | Flat 7, 7, Candover Street, London, W1W 7DN | Flats | Leasehold | £425,000 | |
| 21 Jul 2025 | Apartment 505, 4, Pearson Square, London, W1T 3BH | Flats | Leasehold | £2,010,000 | |
| 23 May 2025 | Flat 21, 48, Wells Street, London, W1T 3PW | Flats | Leasehold | £942,500 | |
| 04 Dec 2025 | Flat 4, West One House, 47, Wells Street, London, W1T 3PN | Flats | Leasehold | £540,000 | |
| 28 Mar 2025 | Flat 4, 88 - 90, Great Titchfield Street, London, W1W 6SE | Flats | Leasehold | £720,000 |
In the W1W 7DL postcode area, located within Fitzrovia West & Soho, there are 4 primary and 1 secondary schools in close proximity.
15 nearby supermarkets & convenience stores within mi of W1W 7DL
| Distance | Name | Address | Directions |
|---|---|---|---|
| 0.1 mi | Tesco Express | 101 New Cavendish Street, London, W1W 6EA | Walking directions to Tesco Express |
| 0.2 mi | Goodge Street Food & Wine | 49 Goodge Street, London, W1T 1TE | Walking directions to Goodge Street Food & Wine |
| 0.2 mi | Tesco Express | Camden, W1T 2QB | Walking directions to Tesco Express |
| 0.2 mi | Sainsbury's Local | Great Portland Street, Westminster, W1W 5QF | Walking directions to Sainsbury's Local |
| 0.3 mi | Sainsbury's Local | 1 Berners Street, London, W1T 3LA | Walking directions to Sainsbury's Local |
Annual council tax rates for Westminster district.
Council tax bands are based on the value of your property. Most homes fall into bands A to D.
Elected local representatives for W1W 7DL, including ward councillors and the local member of parliament.
Elizabeth Marie Amos
West End - Elected 7 May 2026
Paul Fisher
West End - Elected 7 May 2026
Tim Barnes
West End - Elected 7 May 2026
Rachel Blake
Cities of London and Westminster - Elected 4 Jul 2024
The area around W1W 7DL records about 4044 crimes per 1,000 residents per year, which is a very high crime rate for England: it scores 10 out of 10 on the Area360 crime scale, where 10 is the highest crime level. Across London as a whole the rate is about 130 per 1,000. The most common offences locally are theft from the person, other theft and shoplifting.
The median sale price around W1W 7DL in Fitzrovia West & Soho is £1,287,500 (about £1,592 per square foot) based on 74 registered sales according to HM Land Registry data.
There are 20 schools close to W1W 7DL, including All Souls CofE Primary School (Good), Eifa International School (Inadequate) and Portland Place School. Ratings are from the latest Ofsted inspections.
The closest station to W1W 7DL is Goodge Street in TfL zone 1, about 377 m away, serving the Northern line.
W1W 7DL scores 7 out of 10 on the deprivation scale, where 10 is the most deprived. Its neighbourhood ranks 11,944 of 32,844 in England on the official Index of Multiple Deprivation (rank 1 is the most deprived).
The Member of Parliament for Cities of London and Westminster covering W1W 7DL is Rachel Blake (Labour and Co-operative Party), elected at the 2024 general election. The area is represented by 3 local councillors: Elizabeth Marie Amos (Conservative and Unionist Party), Paul Fisher (Conservative and Unionist Party) and Tim Barnes (Conservative and Unionist Party).