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New Brighton

About

New Brighton ward occupies a northwestern coastal section of the Wirral Peninsula, fronting the Irish Sea and the mouth of the River Mersey. The area is defined by its extensive promenade and marine lake, with views across the water to the Liverpool skyline. Its geography includes a mix of residential streets and commercial centres focused along the main thoroughfares, serving the local community.

The area is anchored by Fort Perch Rock, a 19th-century coastal battery, and a long, sandy beach. A large, traditional lighthouse stands at the pier head, marking the channel. The local economy is oriented around leisure and services, with facilities centred on the seafront and the adjacent retail areas catering to both residents and visitors.

Area overview

On average New Brighton has high deprivation and moderate crime levels, with around 67 crimes per 1,000 residents per year. Approximately 8.1% of homes in this area are social housing provided by a local council or housing association. The average income per household in New Brighton is £42,267 per year. There are 3 schools in New Brighton: 2 primary (0 Outstanding and 2 Good) and 0 secondary (0 Outstanding and 0 Good). New Brighton is home to around 14,644 people, with a population density of about 6,149.6 per km2.

Crime rate

4/10

Crimes per 1k residents

Deprivation level

8/10

Income level

5/10

Connectivity

N/A

Area Profile

New Brighton Population

14,644

Population density

6,149.6 per km²

Crime

Violence and sexual offences

37.22(0%)

Anti-social behaviour

16.12(-10%)

Public order

9.56(-6%)

Criminal damage and arson

6.69(-26%)

Drugs

3.55(-9%)

North West average

Demographics

British

13,555

92.52%

Other White

330

2.25%

Irish

150

1.02%

White and Asian (mixed)

0.63%

Other Asian

0.48%

Total population: 14,651

Economics

Level 4 qualifications or above

4,005

32.19%

Level 3 (A level)

2,266

18.21%

No qualifications

2,178

17.51%

Level 2 (GCSEs 9-4)

1,742

14%

Level 1 (GCSEs 3-1)

1,215

9.77%

Total 16+ residents: 12,441

Housing

Owns outright

2,251

32.56%

Owns with a mortgage

2,021

29.23%

Private landlord or letting agency

1,775

25.68%

Other social rented

575

8.32%

Other forms of private rent

175

2.53%

Total households: 6,913

Property prices in New Brighton

Based on 236 recent sales, the median property price is £210,000 in New Brighton area, with individual transactions ranging from £40,000 up to £600,000.

Price distribution per property type (last year)

Median sale price and percentiles per property type (last year)

Median sale price, sales count, and percentile information for each property type in New Brighton over the last year.
Type	Sales	Median	5th percentile	25th percentile (Lower quartile)	75th percentile (Upper quartile)	95th percentile
Detached	6	£407,500	£200,000	£257,500	£512,500	£573,750
Flats	61	£145,000	£62,000	£107,000	£195,000	£340,000
Semi-Detached	90	£265,000	£175,000	£212,750	£327,250	£432,750
Terraced	79	£182,500	£116,300	£162,750	£230,000	£300,100

10 years median price trend in New Brighton

All postcodes in New Brighton

CH452PD

Wellington Road

CH459LE

Albion Street

CH452NH

Wellington Road

CH452NN

The Cliff

CH451NN

Melling Road

CH455HN

Kinnaird Road

CH455DS

Apsley Avenue

CH459JL

Sidney Avenue

CH455EG

Sandrock Road

CH451LG

Dalmorton Road

CH452PG

Wellington Road

CH452JU

Marine Promenade

CH451JH

Poplar Terrace

CH457QL

Seabank Road

CH455HJ

Seaton Road

CH452LS

Egerton Street

CH451NP

Nant Park Court

CH455DA

Highacre Road

CH451LH

Vaughan Road

CH452JX

Marine Promenade

CH457PX

Hertford Drive

CH459NT

Albion Place

CH455EQ

Sandrock Road

CH455AR

Rowson Street

CH451NA

Westbank Avenue

CH457QW

Penkett Road

CH451JF

Cambridge Road

CH455BP

Grafton Road

CH455EH

Mornington Road

CH459NA

Winton Close

CH455BH

Rowson Mews

CH451ND

Woodland Drive

CH457PB

Seabank Road

CH457PY

Egremont Promenade

CH457AD

New Brighton

CH451LN

Fort Street

CH459LU

Pickering Road

CH455BZ

Harewood Road

CH455EL

Coronation Avenue

CH452NG

Wellington Road

CH457NB

Strathcona Road

CH451JB

Osborne Grove

CH459LD

Victoria Road

CH455EU

Pleasant Street

CH451LX

Magazine Lane

CH452PX

Rowson Street

CH455JA

Rosemount Drive

CH451LB

Rake Lane

CH459LR

St James Road

CH455LN

Field Road

CH452NY

Atherton Street

CH451LD

Grosvenor Drive

CH457PD

Seabank Road

CH452LW

Grosvenor Road

CH457LR

Withens Lane

CH451HU

Westmoreland Road

CH452PF

Pilots Way

CH457NW

Withens Lane

CH455EX

Clwyd Street

CH452LA

Windsor Street

CH457QS

Denton Drive

CH451HN

Berkeley Drive

CH459JY

Melbourne Street

CH457PP

Elgin Drive

CH452LT

Egerton Street

CH455EB

Bedford Road

CH452PP

Watersedge Apartments

CH455BA

Sandridge Road

CH457QN

Penkett Road

CH455BY

Shiel Road

CH452NR

Burlington Road

CH451JA

New Brighton

CH457PR

Elgin Drive

CH455AS

Rowson Street

CH455BQ

Field Road

CH452JF

Victoria Road

CH455BW

Stoneyhey Road

CH451NB

Rockpoint Avenue

CH457NU

Kimberley Road

CH455DU

Woburn Road

CH457NL

Carrington Road

CH455EA

Kirk Cottages

CH457NR

Durban Road

CH452AB

Atherton Street

CH455AF

Seabank Road

CH455HB

Seaview Road

CH451HB

Seabank Road

CH455BF

Field Terrace

CH457PT

Radnor Drive

CH455HH

Derby Road

CH452LD

Balmoral Road

CH452JZ

Windsor Street

CH455AU

Ormiston Road

CH452JN

Waterloo Road

CH459JX

Brisbane Avenue

CH452JW

Waterloo Road

CH455AT

Rowson Street

CH455HA

Seaview Road

CH455AZ

Cardigan Road

CH455JT

Mount Pleasant Close

Data Sources

All data is sourced from official UK government agencies and public datasets. Last updated: 16/05/2026.

HM Land Registry • Police.uk • DfE • ONS • TfL • National Rail

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New Brighton

Interactive map displaying New Brighton

About

Area overview

Area Profile

Crime

Crime per 1,000 population

Demographics

Ethnic groups

Economics

Education (age 16+)

Housing

Housing tenure

Property prices in New Brighton

All postcodes in New Brighton

Data Sources