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New Brighton

Interactive map displaying New Brighton

About

New Brighton ward occupies a northwestern coastal section of the Wirral Peninsula, fronting the Irish Sea and the mouth of the River Mersey. The area is defined by its extensive promenade and marine lake, with views across the water to the Liverpool skyline. Its geography includes a mix of residential streets and commercial centres focused along the main thoroughfares, serving the local community.

The area is anchored by Fort Perch Rock, a 19th-century coastal battery, and a long, sandy beach. A large, traditional lighthouse stands at the pier head, marking the channel. The local economy is oriented around leisure and services, with facilities centred on the seafront and the adjacent retail areas catering to both residents and visitors.

Area overview

On average New Brighton has high deprivation and low crime levels, with around 67 crimes per 1,000 residents per year, about 39% below the North West average of 109 per 1,000. Approximately 8.1% of homes in this area are social housing provided by a local council or housing association. The average income per household in New Brighton is £42,267 per year. There are 2 schools in New Brighton: 2 primary (0 Outstanding and 2 Good) and 0 secondary (0 Outstanding and 0 Good). New Brighton is home to around 14,644 people, with a population density of about 6,149.6 per km².

Crime rate
4/10
Crimes per 1k residents
67
Deprivation level
8/10
Income level
5/10
Social housing
8.1%
Connectivity
N/A

Area Profile

New Brighton Population
14,644
Population density
6,149.6 per km²

Crime

Crime per 1,000 population

Violence and sexual offences
37.22(0%)
Anti-social behaviour
16.12(-10%)
Public order
9.56(-6%)
Criminal damage and arson
6.69(-26%)
Drugs
3.55(-9%)
North West average

Demographics

Ethnic groups

British
13,555
92.52%
Other White
330
2.25%
Irish
150
1.02%
White and Asian (mixed)
93
0.63%
Other Asian
71
0.48%
Total population: 14,651

Economics

Education (age 16+)

Level 4 qualifications or above
4,005
32.19%
Level 3 (A level)
2,266
18.21%
No qualifications
2,178
17.51%
Level 2 (GCSEs 9-4)
1,742
14%
Level 1 (GCSEs 3-1)
1,215
9.77%
Total 16+ residents: 12,441

Housing

Housing tenure

Owns outright
2,251
32.56%
Owns with a mortgage
2,021
29.23%
Private landlord or letting agency
1,775
25.68%
Other social rented
575
8.32%
Other forms of private rent
175
2.53%
Total households: 6,913

Property prices in New Brighton

Median price£215,000
Price per sq ft£191
Sales (last 12 months)201
Typical range (middle 50%)£170K – £280K

Based on 201 recent sales, the median property price is £215,000 (about £191 per square foot) in New Brighton area, with individual transactions ranging from £40,000 up to £600,000.

Prices by property typelast 12 months

Median sale price, median price per square foot, sales count, and percentile information for each property type in New Brighton over the last year.
TypeSalesMedian£/sq ft
Detached7£416,000£216
Semi-Detached83£270,000£200
Terraced62£190,000£179
Flats49£150,000£203

10-year price trendmedian sale price in New Brighton

Sale price

Ten year median sale price trend for each property type in New Brighton.
YearDetachedFlatsSemi-DetachedTerraced
2016£200,000£94,000£165,000£121,000
2017£193,000£104,950£161,000£126,000
2018£182,125£104,500£180,000£135,000
2019£292,500£111,500£189,000£135,000
2020£225,000£110,000£212,500£140,000
2021£243,500£124,000£212,500£165,000
2022£325,000£132,500£225,000£185,000
2023£245,625£110,100£239,000£174,000
2024£457,500£140,000£239,000£181,000
2025£386,750£173,500£265,000£185,750
2026£129,000£281,500£190,000
Ten year median sale price trend for each property type in New Brighton.

Price per sq ft

Ten year median sale price per square foot trend for each property type in New Brighton.
YearDetachedFlatsSemi-DetachedTerraced
2016£139£121£112£117
2017£143£155£124£121
2018£138£145£133£129
2019£174£143£140£132
2020£131£156£153£134
2021£182£151£154£155
2022£183£171£179£177
2023£235£175£184£172
2024£240£176£186£163
2025£268£208£197£181
2026£199£196£174
Ten year median sale price per square foot trend for each property type in New Brighton.

Price distribution by property typelast 12 months

Price distribution by property type for New Brighton in the last year.

Data Sources

All data is sourced from official UK government agencies and public datasets. Last updated: 16/07/2026. Read more about how our statistics are calculated.