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New Brighton

About

New Brighton ward occupies a northwestern coastal section of the Wirral Peninsula, fronting the Irish Sea and the mouth of the River Mersey. The area is defined by its extensive promenade and marine lake, with views across the water to the Liverpool skyline. Its geography includes a mix of residential streets and commercial centres focused along the main thoroughfares, serving the local community.

The area is anchored by Fort Perch Rock, a 19th-century coastal battery, and a long, sandy beach. A large, traditional lighthouse stands at the pier head, marking the channel. The local economy is oriented around leisure and services, with facilities centred on the seafront and the adjacent retail areas catering to both residents and visitors.

Area overview

On average New Brighton has high deprivation and moderate crime levels, with around 66 crimes per 1,000 residents per year. Approximately 8.1% of homes in this area are social housing provided by a local council or housing association. The average income per household in New Brighton is £42,267 per year. There are 3 schools in New Brighton: 2 primary (0 Outstanding and 2 Good) and 0 secondary (0 Outstanding and 0 Good). New Brighton is home to around 14,644 people, with a population density of about 6,149.6 per km2.

Crime rate

4/10

Crimes per 1k residents

Deprivation level

8/10

Income level

5/10

Connectivity

N/A

Area Profile

New Brighton Population

14,644

Population density

6,149.6 per km²

Crime

Violence and sexual offences

33.87(-9%)

Anti-social behaviour

17.48(-6%)

Public order

10.58(+5%)

Criminal damage and arson

6.62(-26%)

Drugs

3.82(+1%)

North West average

Demographics

British

13,555

92.52%

Other White

330

2.25%

Irish

150

1.02%

White and Asian (mixed)

0.63%

Other Asian

0.48%

Total population: 14,651

Economics

Level 4 qualifications or above

4,005

32.19%

Level 3 (A level)

2,266

18.21%

No qualifications

2,178

17.51%

Level 2 (GCSEs 9-4)

1,742

14%

Level 1 (GCSEs 3-1)

1,215

9.77%

Total 16+ residents: 12,441

Housing

Owns outright

2,251

32.56%

Owns with a mortgage

2,021

29.23%

Private landlord or letting agency

1,775

25.68%

Other social rented

575

8.32%

Other forms of private rent

175

2.53%

Total households: 6,913

Property prices in New Brighton

Based on 218 recent sales, the median property price is £195,500 in New Brighton area, with individual transactions ranging from £40,000 up to £590,000.

Price distribution per property type (last year)

Median sale price and percentiles per property type (last year)

Median sale price, sales count, and percentile information for each property type in New Brighton over the last year.
Type	Sales	Median	5th percentile	25th percentile (Lower quartile)	75th percentile (Upper quartile)	95th percentile
Detached	8	£403,750	£204,000	£312,500	£487,500	£567,250
Flats	54	£150,000	£65,650	£103,125	£184,750	£237,000
Semi-Detached	83	£251,000	£126,500	£192,500	£325,000	£434,500
Terraced	73	£187,500	£139,200	£163,000	£230,000	£300,400

10 years median price trend in New Brighton

All postcodes in New Brighton

CH459AB

Montpellier Crescent

CH451HU

Westmoreland Road

CH452LB

Belmont Road

CH455DN

Longland Road

CH451JD

Osborne Avenue

CH451LS

Gordon Road

CH451NF

Lichfield Street

CH452JD

Victoria Road

CH452LH

Virginia Road

CH452LQ

Tollemache Street

CH455BS

Sefton Road

CH455DH

Rake Lane

CH451JH

Poplar Terrace

CH452JU

Marine Promenade

CH452NT

Cressingham Road

CH457NT

Glencoe Road

CH457PR

Elgin Drive

CH457QY

Beach Grove

CH451LG

Dalmorton Road

CH451LU

Magazine Lane

CH451NH

Bernard Avenue

CH455DU

Woburn Road

CH457NZ

Zig Zag Road

CH459LT

Atherton Street

CH451HY

Cumberland Road

CH451JG

Birch Grove

CH452NW

The Cliff

CH455AE

Seabank Road

CH455AW

Fernhill

CH459AA

Hamilton Road

CH451NE

Aylesbury Road

CH452LF

Richmond Street

CH452ND

Wellington Road

CH455AF

Seabank Road

CH457RH

Penkett Grove

CH459JP

Dudley Road

CH451HX

Orrell Road

CH451JR

Rake Lane

CH452PA

Portland Street

CH452PX

Rowson Street

CH455DA

Highacre Road

CH455ET

Wentworth Avenue

CH459LF

Albion Street

CH450JZ

Alexandra Road

CH451JT

Molyneux Drive

CH452LR

Egerton Street

CH455DR

Grange Avenue

CH455DY

Earlston Road

CH457NL

Carrington Road

CH459JU

Meadow Street

Data Sources

All data is sourced from official UK government agencies and public datasets. Last updated: 16/01/2026.

HM Land Registry • Police.uk • DfE • ONS • TfL • National Rail