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Viables

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About

Viables is a residential and commercial district situated to the north of Basingstoke town centre. The area is anchored by the Festival Place shopping centre extension and the Basingstoke Leisure Park, which includes a cinema complex and various restaurants. Housing consists primarily of modern estates and some older post-war homes, providing a mix of accommodation for families and professionals. The layout is practical, with good road links to the A30 and M3 motorway facilitating commuting.

The local landscape is characterised by open parkland and playing fields, with the popular Eastrop Park and its boating lake located nearby. A notable local feature is the historical Viables Craft Centre, a collection of converted farm buildings that now house independent artisan workshops and studios. Daily life here is supported by several local supermarkets and schools, creating a self-contained community with convenient access to the wider town's amenities and employment centres.

Area overview

On average Viables has very low deprivation and moderate crime levels, with around 54 crimes per 1,000 residents per year. Approximately 5.7% of homes in this area are social housing provided by a local council or housing association. The average income per household in Viables is £60,529 per year. There are 4 schools in Viables: 2 primary (0 Outstanding and 2 Good) and 0 secondary (0 Outstanding and 0 Good). Viables is home to around 8,126 people, with a population density of about 3,186.6 per km2.

Crime rate
5/10
Crimes per 1k residents
54
Deprivation level
2/10
Income level
5/10
Social housing
5.7%
Connectivity
N/A

Area Profile

Viables Population
8,126
Population density
3,186.6 per km²

Crime

Crime per 1,000 population

Violence and sexual offences
27.07(-14%)
Anti-social behaviour
8.86(-23%)
Criminal damage and arson
6.15(-5%)
Drugs
5.05(+89%)
Public order
4.8(-21%)
South East average

Demographics

Ethnic groups

British
6,654
81.91%
Other White
462
5.69%
Other Asian
192
2.36%
Indian
170
2.09%
African
107
1.32%
Total population: 8,124

Economics

Education (age 16+)

Level 4+ (Degree)
2,041
30.47%
Level 3 (A level)
1,293
19.3%
Level 2 (GCSEs 9-4)
1,008
15.05%
No qualifications
977
14.58%
Level 1 (GCSEs 3-1)
799
11.93%
Total 16+ residents: 6,699

Housing

Housing tenure

Owns with a mortgage
1,272
38.07%
Owns outright
1,146
34.3%
Private landlord or letting agency
531
15.89%
Other social rented
308
9.22%
Other forms of private rent
48
1.44%
Total households: 3,341

Property prices in Viables

Based on 83 recent sales, the median property price is £325,000 in Viables area, with individual transactions ranging from £81,000 up to £790,000.

Price distribution per property type (last year)

Price distribution by property type for Viables in the last year.

Median sale price and percentiles per property type (last year)

Median sale price, sales count, and percentile information for each property type in Viables over the last year.
TypeSalesMedian
Detached7£490,000
Flats17£205,000
Semi-Detached29£390,000
Terraced30£320,000

10 years median price trend in Viables

Ten year median sale price trend for each property type in Viables.

All postcodes in Viables

RG224GB

The Harrow Way

RG213EY

Cliddesden Road

RG213JQ

Hanover Gardens

RG224BJ

Jays Close

RG213LA

Halliday Close

RG224EL

Purcell Close

RG224AN

The Harrow Way

RG213HE

Coombehurst Drive

RG213PE

Blunden Close

RG224BL

The Harrow Way

RG224BP

Beethoven Road

RG213AT

Skippetts Lane East

RG224PE

Ketelbey Rise

RG213HS

Sheppard Road

RG213JZ

Sheppard Road

RG213LW

Morley Road

RG224BY

Viables Industrial Estate

RG224BH

The Harrow Way

RG224DY

Grainger Close

RG213NR

Horwood Gardens

RG213NS

Radford Gardens

RG213NW

Cranbourne Lane

RG213NY

Cranbourne Lane

RG224HU

Sibelius Close

RG213HL

Grove Road

RG213HZ

Stocker Close

RG213HH

Cliddesden Road

RG224HW

Britten Road

RG213JL

Sheppard Road

RG213LR

Morley Road

RG213BS

Farleigh Rise

RG224DS

Delius Close

RG213JT

Schroeder Close

RG224HP

Britten Road

RG213BY

Skippetts Gardens

RG224AG

Wella Road

RG224EP

Tallis Gardens

RG224ER

Sullivan Road

RG224AY

Kimbell Road

RG224DT

Bartok Close

RG213JG

Anstey Close

RG224BS

Jays Close

RG213HU

Lightfoot Grove

RG213JJ

Kingsmill Road

RG213LF

Loveridge Close

RG224FQ

Wella Road

RG224HZ

Mozart Close

RG224NW

Walton Close

RG213AU

Skippetts Lane East

RG213NU

Cranbourne Lane

RG224GA

The Harrow Way

RG224HN

Britten Road

Data Sources

All data is sourced from official UK government agencies and public datasets. Last updated: 16/01/2026.