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Viables

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About

Viables is a residential and commercial district situated to the north of Basingstoke town centre. The area is anchored by the Festival Place shopping centre extension and the Basingstoke Leisure Park, which includes a cinema complex and various restaurants. Housing consists primarily of modern estates and some older post-war homes, providing a mix of accommodation for families and professionals. The layout is practical, with good road links to the A30 and M3 motorway facilitating commuting.

The local landscape is characterised by open parkland and playing fields, with the popular Eastrop Park and its boating lake located nearby. A notable local feature is the historical Viables Craft Centre, a collection of converted farm buildings that now house independent artisan workshops and studios. Daily life here is supported by several local supermarkets and schools, creating a self-contained community with convenient access to the wider town's amenities and employment centres.

Area overview

On average Viables has very low deprivation and moderate crime levels, with around 54 crimes per 1,000 residents per year. Approximately 5.7% of homes in this area are social housing provided by a local council or housing association. The average income per household in Viables is £60,529 per year. There are 4 schools in Viables: 2 primary (0 Outstanding and 2 Good) and 0 secondary (0 Outstanding and 0 Good). Viables is home to around 8,126 people, with a population density of about 3,186.6 per km2.

Crime rate
5/10
Crimes per 1k residents
54
Deprivation level
1/10
Income level
5/10
Social housing
5.7%
Connectivity
N/A

Area Profile

Viables Population
8,126
Population density
3,186.6 per km²

Crime

Crime per 1,000 population

Violence and sexual offences
27.81(-12%)
Anti-social behaviour
6.4(-48%)
Criminal damage and arson
5.66(-12%)
Drugs
5.17(+87%)
Public order
4.55(-25%)
South East average

Demographics

Ethnic groups

British
6,654
81.91%
Other White
462
5.69%
Other Asian
192
2.36%
Indian
170
2.09%
African
107
1.32%
Total population: 8,124

Economics

Education (age 16+)

Level 4+ (Degree)
2,041
30.47%
Level 3 (A level)
1,293
19.3%
Level 2 (GCSEs 9-4)
1,008
15.05%
No qualifications
977
14.58%
Level 1 (GCSEs 3-1)
799
11.93%
Total 16+ residents: 6,699

Housing

Housing tenure

Owns with a mortgage
1,272
38.07%
Owns outright
1,146
34.3%
Private landlord or letting agency
531
15.89%
Other social rented
308
9.22%
Other forms of private rent
48
1.44%
Total households: 3,341

Property prices in Viables

Based on 102 recent sales, the median property price is £331,250 in Viables area, with individual transactions ranging from £81,000 up to £790,000.

Price distribution per property type (last year)

Price distribution by property type for Viables in the last year.

Median sale price and percentiles per property type (last year)

Median sale price, sales count, and percentile information for each property type in Viables over the last year.
TypeSalesMedian
Detached10£547,775
Flats20£195,000
Semi-Detached35£400,000
Terraced37£319,000

10 years median price trend in Viables

Ten year median sale price trend for each property type in Viables.

All postcodes in Viables

RG224BU

Viables Lane

RG213FG

Covey Court

RG213PB

Loggon Road

RG224ER

Sullivan Road

RG213NR

Horwood Gardens

RG224BG

Cumberland Avenue

RG213PH

Loggon Road

RG213ER

Cliddesden Road

RG224GB

The Harrow Way

RG213JJ

Kingsmill Road

RG213HQ

Neville Close

RG213AU

Skippetts Lane East

RG213NB

Bessemer Road

RG213LJ

Morley Road

RG213JH

Sheppard Road

RG224EB

Ravel Close

RG224NU

Hatch Warren Gardens

RG224BQ

Cumberland Avenue

RG213JQ

Hanover Gardens

RG224JR

Porter Road

RG224DF

Lennox Road

RG213NN

Brunswick Place

RG213JZ

Sheppard Road

RG213JD

Sheppard Road

RG224HZ

Mozart Close

RG213NX

Cranbourne Lane

RG213LD

Midlane Close

RG224EL

Purcell Close

RG213JG

Anstey Close

RG224AT

Kimbell Road

RG213JF

Hele Close

RG224ED

Ravel Close

RG213HE

Coombehurst Drive

RG224AZ

Lennox Road

RG224JT

Porter Road

RG224JL

Schubert Road

RG213LN

Kathleen Close

RG213BS

Farleigh Rise

RG213HP

Skippetts Lane West

RG224EP

Tallis Gardens

RG213JL

Sheppard Road

RG213JX

Chandler Road

RG213HJ

Neville Close

RG224AB

Kimbell Road

RG213HX

Merriatt Close

RG224DQ

Sherrington Way

RG224AS

Lister Road

RG224BH

The Harrow Way

RG213NZ

Stratton Road

RG224AU

Winchester Road

RG213FH

Bessemer Road

RG224DZ

Grainger Close

Data Sources

All data is sourced from official UK government agencies and public datasets. Last updated: 16/05/2026.