Property profile

Flat 1028 Pembridge Square

Map showing Flat 10, 28 Pembridge Square, London

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Estimated sale price

£825,000

Flats sold in Pembridge

The box shows the middle 50% of flats sale prices, the whiskers show the 5th to 95th percentile, and the marker shows this property's estimated price.

Half of similar homes sold within the box; most sold within the wider line.

An indicative model estimate, not a survey or formal valuation.

This property vs market

Last sold10 Dec 2025
£775,000Change since last sale: +£48,000 (+6.2%)
Annualised change
+9.2% per yearKensington and Chelsea annualised change (flats) since 2025: −9.2% per yearThis property outperformed the market
Price per sq ftLocal median £1,434 per sq ft
£1,821 per sq ftEstimate vs local median: +£387 per sq ft (+27%)
Local sold pricesMedian for flats in Pembridge
£950,000Estimate vs local median: −£127,000 (−13%)
How this estimate is calculated

Area360's automated valuation uses available property details, recorded sales and local market data to estimate a sale price. This automated estimate is a guide, not a survey, mortgage valuation or formal valuation. See the valuation methodology and limitations.

Estimate calculated .

Property facts

Property typeFlat / Semi-Detached
TenureLeasehold
Construction periodbefore 1900
Floor area42 m² / 452 sq ft
Rooms2 habitable / 2 heated
Floor level2
EPC ratingD
EPC inspection08 Nov 2024

Sales history

DatePriceChange
10 Dec 2025£775,000+8%
16 Jun 2023£715,000+413%
25 Sept 1995£139,500-

Local market

Property prices in Pembridge

Median price£1,075,000
Price per sq ft£1,498
Sales (last 12 months)62
Typical range (middle 50%)£830K – £2.2M

Based on 62 recent sales, the median property price is £1,075,000 (about £1,498 per square foot) in Pembridge area, with individual transactions ranging from £300,000 up to £22,000,000.

Prices by property typelast 12 months

Median sale price, median price per square foot, sales count, and percentile information for each property type in Pembridge over the last year.
TypeSalesMedian£/sq ft
Terraced15£3,340,000£1,779
Flats47£950,000£1,434

10-year price trendmedian sale price in Pembridge

Sale price

Ten year median sale price trend for each property type in Pembridge.
YearFlatsTerraced
2016£1,005,781£3,600,000
2017£1,000,000£2,450,000
2018£1,100,000£2,450,000
2019£982,500£3,250,000
2020£1,000,000£5,239,250
2021£936,250£4,380,000
2022£1,075,000£3,372,500
2023£1,150,000£3,200,000
2024£917,750£2,865,000
2025£960,000£4,077,500
2026£960,000£1,825,000
Ten year median sale price trend for each property type in Pembridge.

Price per sq ft

Ten year median sale price per square foot trend for each property type in Pembridge.
YearFlatsTerraced
2016£1,487£2,044
2017£1,405£1,526
2018£1,421£1,781
2019£1,383£1,978
2020£1,203£1,874
2021£1,283£2,024
2022£1,377£1,967
2023£1,567£1,813
2024£1,358£1,903
2025£1,392£1,957
2026£1,548£1,403
Ten year median sale price per square foot trend for each property type in Pembridge.

Price distribution by property typelast 12 months

Price distribution by property type for Pembridge in the last year.

Recent sales

There were 50+ recent sold properties in the last 18 months near W2 4DS.

Recent sold properties in the last 18 months near W2 4DS
DateAddressTypeTenurePriceMap
27 Apr 2026Flat 9, 28, Pembridge Square, London, W2 4DSFlatsLeasehold£515,000
27 Feb 2026Flat 5, 28, Pembridge Square, London, W2 4DSFlatsLeasehold£560,000
10 Dec 2025Flat 10, 28, Pembridge Square, London, W2 4DSFlatsLeasehold£775,000
14 Oct 2025Flat 4, 35, Pembridge Square, London, W2 4DTFlatsLeasehold£780,000
28 Apr 20255, Dawson Place, London, W2 4TDDetachedFreehold£21,788,318

Other properties at this postcode

Area insights for W2 4DS

Full area profile →

Overview

Postcode W2 4DS is located in a major urban area, within the Pembridge ward of Kensington and Chelsea in the London region, and forms part of the Notting Hill Gate area. It has average deprivation and very high crime levels, with around 237.7 crimes per 1,000 residents per year, roughly 1.8× the London average of 130 per 1,000. The average income per household in Notting Hill Gate is £89,204 per year. The nearest station is Notting Hill Gate, about 0.2 miles away. There are 9 primary and 2 secondary schools in the area. There are 2 parks nearby, the closest small park is Powis Square.

Crime rate
10/10
Crimes per 1k residents
238
Deprivation level
6/10
Income level
9/10
Social housing
31.3%
Connectivity
10/10
Flood Risk
No risk
Noise Level
High

Deprivation level

6/10

Notting Hill Gate has an average level of deprivation, ranked at position 16,472 out of 32,844 areas in the United Kingdom, placing it within the bottom 50% least deprived areas in England.

Crime level

10/10

Notting Hill Gate has a very high crime rate, with approximately 237.7 reported incidents per 1,000 population each year.

Social housing

31.3%

Approximately 31.3% of homes on this street are social housing provided by a local council or housing association. Across the surrounding area, around 14.8% of dwellings are socially rented.

Income level

9/10

The average income per household in Notting Hill Gate is £89,204 per year.

Noise Level

High

High noise level (70.0-74.9 dB) from road, approximately 324 ft away from W2 4DS.

Flood risk

No risk

Notting Hill Gate near W2 4DS has no flood risk (less than 0.1% chance of a flood each year) from rivers and sea.

Transport

10/10

The nearest station is Notting Hill Gate located about 0.2 miles away. There are 5 stations nearby.

Nearby public transport stations for W2 4DS
DistanceZoneNameLinesDirections
0.2 mi

1,2

Notting Hill Gate

Central, Circle, District

Walking directions to Notting Hill Gate
0.4 mi

1

Bayswater

Circle, District

Walking directions to Bayswater
0.4 mi

1

Queensway

Central

Walking directions to Queensway

Parks

Nearby parks and green spaces for W2 4DS
DistanceNameSizeDirections
0.4 miPowis SquareSmallWalking directions to Powis Square
0.4 miColville Square GardensSmallWalking directions to Colville Square Gardens

Area Profile

Population
191
Population density
11,863.4 per km²

Crime

Crime per 1,000 population

Shoplifting
74.42(+645%)
Anti-social behaviour
67.2(+150%)
Violence and sexual offences
53.47(+72%)
Theft from the person
43.35(+362%)
Other theft
37.57(+229%)
London average

Demographics

Ethnic groups

Other White
76
39.38%
British
57
29.53%
African
11
5.7%
Chinese
9
4.66%
Other Asian
8
4.15%
Total population: 193

Economics

Education (age 16+)

Level 4+ (Degree)
121
70.35%
Level 3 (A level)
21
12.21%
No qualifications
10
5.81%
Level 2 (GCSEs 9-4)
9
5.23%
Level 1 (GCSEs 3-1)
4
2.33%
Total 16+ residents: 172

Housing

Housing tenure

Private landlord or letting agency
51
45.54%
Other social rented
30
26.79%
Owns outright
17
15.18%
Owns with a mortgage
5
4.46%
Social rents from council
5
4.46%
Total households: 112

Schools

In the W2 4DS postcode area, located within Notting Hill Gate, there are 9 primary and 2 secondary schools in close proximity.

Nearby primary and secondary schools for W2 4DS
DistancePhaseNameTypeRating
0.1 miNot applicableWetherby SchoolOther independent school

N/A

0.1 miNot applicablePembridge Hall SchoolOther independent school

N/A

0.1 miNot applicableSouthbank International School KensingtonOther independent school

N/A

Local amenities

15 nearby supermarkets & convenience stores within mi of W2 4DS

Nearby supermarkets & convenience stores for W2 4DS
DistanceNameAddressDirections
0.2 miAmazon Fresh66-68 Notting Hill Gate, London, W11 3HTWalking directions to Amazon Fresh
0.2 miFood & WinePembridge Road, Kensington and Chelsea, W11 3HPWalking directions to Food & Wine
0.2 miLondon Souvenir & SupermarketWellington Terrace, Kensington and Chelsea, W2 4LWWalking directions to London Souvenir & Supermarket
0.2 miOsyeoNotting Hill Gate, Kensington and Chelsea, W11 3QAWalking directions to Osyeo
0.2 miM&S Simply Food104-106 Notting Hill Gate, London, W11 3QAWalking directions to M&S Simply Food