Property profile

28AWillow Road

Map showing 28A, Willow Road, London

Property Price
150k200k250k300k400k500k750k1.5M

Estimated sale price

£960,000

Flats sold in Hampstead Town

The box shows the middle 50% of flats sale prices, the whiskers show the 5th to 95th percentile, and the marker shows this property's estimated price.

Half of similar homes sold within the box; most sold within the wider line.

An indicative model estimate, not a survey or formal valuation.

This property vs market

Price per sq ftLocal median £1,232 per sq ft
£1,146 per sq ftEstimate vs local median: −£85 per sq ft (−6.9%)
Local sold pricesMedian for flats in Hampstead Town
£1,017,500Estimate vs local median: −£59,000 (−5.8%)
How this estimate is calculated

Area360's automated valuation uses available property details, recorded sales and local market data to estimate a sale price. This automated estimate is a guide, not a survey, mortgage valuation or formal valuation. See the valuation methodology and limitations.

Estimate calculated .

Property facts

Property typeFlat / Mid-Terrace
Construction periodbefore 1900
Floor area78 m² / 836 sq ft
Rooms3 habitable / 3 heated
Floor levelGround
EPC ratingD
EPC inspection26 Nov 2009

Sales history

No recorded sales for this property in HM Land Registry data.

Local market

Property prices in Hampstead Town

Median price£1,557,500
Price per sq ft£1,425
Sales (last 12 months)104
Typical range (middle 50%)£896K – £2.8M

Based on 104 recent sales, the median property price is £1,557,500 (about £1,425 per square foot) in Hampstead Town area, with individual transactions ranging from £198,000 up to £13,865,000.

Prices by property typelast 12 months

Median sale price, median price per square foot, sales count, and percentile information for each property type in Hampstead Town over the last year.
TypeSalesMedian£/sq ft
Detached4£8,310,000£1,866
Semi-Detached12£4,698,283£1,709
Terraced24£2,875,000£1,604
Flats64£1,017,500£1,232

10-year price trendmedian sale price in Hampstead Town

Sale price

Ten year median sale price trend for each property type in Hampstead Town.
YearDetachedFlatsSemi-DetachedTerraced
2016£4,975,000£767,500£4,650,000£3,506,250
2017£2,172,500£875,000£3,650,000£2,375,000
2018£3,843,750£850,000£3,575,000£2,950,000
2019£4,512,500£940,000£1,940,000£2,737,500
2020£4,775,000£980,000£3,810,000£2,327,500
2021£4,900,000£935,000£3,095,000£2,150,000
2022£3,500,000£1,000,000£4,700,000£2,900,000
2023£9,000,000£1,180,000£3,675,000£3,521,500
2024£2,850,000£977,500£5,256,250£3,500,000
2025£3,695,000£940,000£4,698,283£3,100,000
2026£12,925,000£877,500£6,900,000£2,287,500
Ten year median sale price trend for each property type in Hampstead Town.

Price per sq ft

Ten year median sale price per square foot trend for each property type in Hampstead Town.
YearDetachedFlatsSemi-DetachedTerraced
2016£1,561£1,108£1,218£1,555
2017£1,821£1,104£1,656£1,337
2018£1,580£1,101£1,452£1,435
2019£1,667£1,117£1,217£1,396
2020£1,583£1,220£1,494£1,447
2021£1,957£1,074£1,447£1,382
2022£1,870£1,175£1,614£1,518
2023£1,935£1,211£1,609£1,650
2024£1,804£1,219£1,753£1,735
2025£1,951£1,212£1,709£1,652
2026£1,713£1,177£1,659£1,616
Ten year median sale price per square foot trend for each property type in Hampstead Town.

Price distribution by property typelast 12 months

Price distribution by property type for Hampstead Town in the last year.

Recent sales

There were 50+ recent sold properties in the last 18 months near NW3 1TL.

Recent sold properties in the last 18 months near NW3 1TL
DateAddressTypeTenurePriceMap
17 Oct 2025Flat 2, 31, Willow Road, London, NW3 1TLFlatsLeasehold£680,000
03 Oct 2025Flat 4, 27, Willow Road, London, NW3 1TLFlatsLeasehold£830,000
03 Oct 2025Flat 4, 27, Willow Road, London, NW3 1TLFlatsLeasehold£830,000
11 Jul 2025Flat 3, 31, Willow Road, London, NW3 1TLFlatsLeasehold£740,000
01 Aug 2025Second And Third Floor Flat, 15, Denning Road, London, NW3 1STFlatsLeasehold£1,320,000

Other properties at this postcode

AddressTenureFloor areaLast sale
21A Willow Road, LondonFreehold79 m²£4,100,000 (2014)
22, Willow Road, LondonFreehold369 m²£7,950,000 (2022)
25A, Willow Road, LondonFreehold219 m²£2,350,000 (2017)
28 Willow Road, London-202 m²-
29, Willow Road, LondonFreehold242 m²£3,275,000 (2014)
32 Willow Road, LondonLeasehold292 m²£800,000 (2015)
First Floor Flat, 23 Willow Road, LondonLeasehold47 m²£825,000 (2023)
Flat 1, 26 Willow Road, LondonLeasehold125 m²£1,815,000 (2011)
Flat 1, 27 Willow Road, London, LondonLeasehold94 m²£1,300,000 (2020)
Flat 1St Floor, 21 Willow Road, London-70 m²-

Area insights for NW3 1TL

Full area profile →

Overview

Postcode NW3 1TL is located in a major urban area, within the Hampstead Town ward of Camden in the London region, and forms part of the Hampstead Town area. It has very low deprivation and very high crime levels, with around 114 crimes per 1,000 residents per year, about 12% below the London average of 130 per 1,000. The average income per household in Hampstead Town is £99,126 per year. The nearest station is Hampstead, about 0.3 miles away. There are 6 primary and no secondary schools in the area. There is 1 park nearby, the closest small park is Hampstead Green.

Crime rate
9/10
Crimes per 1k residents
114
Deprivation level
1/10
Income level
10/10
Social housing
2.2%
Connectivity
6/10
Flood Risk
No risk
Noise Level
No noise

Deprivation level

1/10

Hampstead Town has a very low level of deprivation, ranked at position 30,406 out of 32,844 areas in the United Kingdom, placing it within the bottom 7% least deprived areas in England.

Crime level

9/10

Hampstead Town has a very high crime rate, with approximately 114 reported incidents per 1,000 population each year.

Social housing

2.2%

Approximately 2.2% of homes on this street are social housing provided by a local council or housing association. Across the surrounding area, around 9.4% of dwellings are socially rented.

Income level

10/10

The average income per household in Hampstead Town is £99,126 per year.

Noise Level

No noise

No significant noise sources from railways or roads near NW3 1TL.

Flood risk

No risk

Hampstead Town near NW3 1TL has no flood risk (less than 0.1% chance of a flood each year) from rivers and sea.

Transport

6/10

The nearest station is Hampstead located about 0.3 miles away. There are 5 stations nearby.

Nearby public transport stations for NW3 1TL
DistanceZoneNameLinesDirections
0.3 mi

2

Hampstead

Northern

Walking directions to Hampstead
0.3 mi

3

Hampstead Heath

Overground

Walking directions to Hampstead Heath
0.6 mi

2

Belsize Park

Northern

Walking directions to Belsize Park

Parks

Nearby parks and green spaces for NW3 1TL
DistanceNameSizeDirections
0.4 miHampstead GreenSmallWalking directions to Hampstead Green

Area Profile

Population
205
Population density
10,957.4 per km²

Crime

Crime per 1,000 population

Anti-social behaviour
43.12(+61%)
Vehicle crime
28.51(+204%)
Burglary
20.17(+269%)
Violence and sexual offences
18.08(-42%)
Other theft
17.39(+52%)
London average

Demographics

Ethnic groups

British
93
45.37%
Other White
57
27.8%
Other
11
5.37%
Chinese
8
3.9%
Indian
7
3.41%
Total population: 205

Economics

Education (age 16+)

Level 4+ (Degree)
149
89.22%
Level 1 (GCSEs 3-1)
8
4.79%
Level 3 (A level)
8
4.79%
No qualifications
1
0.6%
Apprenticeship
1
0.6%
Total 16+ residents: 167

Housing

Housing tenure

Owns outright
36
39.13%
Private landlord or letting agency
26
28.26%
Owns with a mortgage
24
26.09%
Shared ownership
2
2.17%
Other forms of private rent
2
2.17%
Total households: 92

Schools

In the NW3 1TL postcode area, located within Hampstead Town, there are 6 primary and 0 secondary schools in close proximity.

Nearby primary and secondary schools for NW3 1TL
DistancePhaseNameTypeRating
0.2 miNot applicableThe Academy SchoolOther independent school

Outstanding

0.2 miPrimaryNew End Primary SchoolCommunity school

Good

0.2 miPrimaryChrist Church Primary School, HampsteadVoluntary aided school

Outstanding

Local amenities

7 nearby supermarkets & convenience stores within mi of NW3 1TL

Nearby supermarkets & convenience stores for NW3 1TL
DistanceNameAddressDirections
0.2 miPlanet Organic6 Hampstead High Street, London, NW3 1PRWalking directions to Planet Organic
0.2 miSainsbury's Local35 Hampstead High Street, Hampstead, London, NW3 1QEWalking directions to Sainsbury's Local
0.3 miLondon59 South End Road, London, NW3 2QBWalking directions to London
0.3 miTesco Express23-27 Heath Street, London, NW3 6TRWalking directions to Tesco Express
0.3 miRetail 2421 South End Road, London, NW3 2PTWalking directions to Retail 24