Postcode insights

SW16 4HJ

Avenue Road

Longthornton

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Interactive map showing SW16 4HJ and surrounding area

Crime
LowHigh

Detailed insights for SW16 4HJ

Overview

Postcode SW16 4HJ is located in a major urban area, within the Longthornton ward of Merton in the London region, and forms part of the Rowan Road area. It has average deprivation and low crime levels, with around 54.4 crimes per 1,000 residents per year, about 58% below the London average of 130 per 1,000. The average income per household in Rowan Road is £70,552 per year. The nearest station is Mitcham Eastfields, about 0.8 miles away. There are 11 primary and 3 secondary schools in the area. There are 5 parks nearby, the closest medium park is Rowan Park informal recreation area.

Crime rate
4/10
Crimes per 1k residents
54
Deprivation level
6/10
Income level
4/10
Social housing
0.9%
Connectivity
4/10
Flood Risk
No risk
Noise Level
No noise

Deprivation level

6/10

Rowan Road has an average level of deprivation, ranked at position 15,449 out of 32,844 areas in the United Kingdom, placing it within the top 47% most deprived areas in England.

Crime level

4/10

Rowan Road has a low crime rate, with approximately 54.4 reported incidents per 1,000 population each year.

Social housing

0.9%

Approximately 0.9% of homes on this street are social housing provided by a local council or housing association. Across the surrounding area, around 5.6% of dwellings are socially rented.

Income level

4/10

The average income per household in Rowan Road is £70,552 per year.

Noise Level

No noise

No significant noise sources from railways or roads near SW16 4HJ.

Flood risk

No risk

Rowan Road near SW16 4HJ has no flood risk (less than 0.1% chance of a flood each year) from rivers and sea.

Transport

4/10

The nearest station is Mitcham Eastfields located about 0.8 miles away. There are 3 stations nearby.

Nearby public transport stations for SW16 4HJ
DistanceZoneNameLinesDirections
0.8 mi

3

Mitcham Eastfields

Southern, Thameslink

Walking directions to Mitcham Eastfields
0.8 mi

3

Norbury

Southern

Walking directions to Norbury
0.9 mi

3

Streatham Common

Southern

Walking directions to Streatham Common

Parks

Nearby parks and green spaces for SW16 4HJ
DistanceNameSizeDirections
0.2 miRowan Park informal recreation areaMediumWalking directions to Rowan Park informal recreation area
0.4 miPollards HillMediumWalking directions to Pollards Hill
0.3 miRowan Road Recreation GroundSmallWalking directions to Rowan Road Recreation Ground

Area Profile

Population
369
Population density
11,789.1 per km²

Crime

Crime per 1,000 population

Violence and sexual offences
25.1(-19%)
Anti-social behaviour
24.27(-10%)
Vehicle crime
7.95(-15%)
Criminal damage and arson
4.6(-19%)
Public order
3.77(-44%)
London average

Demographics

Ethnic groups

Other White
79
21.29%
Pakistani
53
14.29%
Caribbean
52
14.02%
British
45
12.13%
Indian
34
9.16%
Total population: 371

Economics

Education (age 16+)

Level 4+ (Degree)
98
33.33%
No qualifications
88
29.93%
Level 3 (A level)
37
12.59%
Other
21
7.14%
Level 1 (GCSEs 3-1)
19
6.46%
Total 16+ residents: 294

Housing

Housing tenure

Owns outright
44
40%
Owns with a mortgage
39
35.45%
Private landlord or letting agency
26
23.64%
Social rents from council
1
0.91%
Total households: 110

Property prices in Longthornton

Median price£475,000
Price per sq ft£526
Sales (last 12 months)87
Typical range (middle 50%)£419K – £528K

Based on 87 recent sales, the median property price is £475,000 (about £526 per square foot) in Longthornton area, with individual transactions ranging from £180,000 up to £725,000.

Prices by property typelast 12 months

Median sale price, median price per square foot, sales count, and percentile information for each property type in Longthornton over the last year.
TypeSalesMedian£/sq ft
Detached1£510,000£509
Semi-Detached6£506,000£511
Terraced63£497,000£531
Flats17£321,000£528

10-year price trendmedian sale price in Longthornton

Sale price

Ten year median sale price trend for each property type in Longthornton.
YearFlatsSemi-DetachedTerraced
2016£306,500£445,000£420,000
2017£300,000£432,500£410,000
2018£293,500£435,000£425,000
2019£275,000£405,500£408,500
2020£315,000£384,500£425,000
2021£316,500£476,525£455,000
2022£326,500£461,000£500,000
2023£300,000£485,000£525,000
2024£309,000£535,000£460,000
2025£310,000£490,000£500,000
2026£343,500£490,000£475,000
Ten year median sale price trend for each property type in Longthornton.

Price per sq ft

Ten year median sale price per square foot trend for each property type in Longthornton.
YearFlatsSemi-DetachedTerraced
2016£517£503£442
2017£546£407£434
2018£491£431£435
2019£466£426£457
2020£467£509£465
2021£499£510£500
2022£524£481£521
2023£552£500£520
2024£478£525£541
2025£516£495£550
2026£502£507£475
Ten year median sale price per square foot trend for each property type in Longthornton.

Price distribution by property typelast 12 months

Price distribution by property type for Longthornton in the last year.

Recent sales

There were 50+ recent sold properties in the last 18 months near SW16 4HJ.

Recent sold properties in the last 18 months near SW16 4HJ
DateAddressTypeTenurePriceMap
30 Apr 202563, Avenue Road, London, SW16 4HJTerracedFreehold£459,000
11 Nov 202526, Avenue Road, London, SW16 4HLTerracedFreehold£495,000
26 Mar 202582, Avenue Road, London, SW16 4HLTerracedFreehold£495,000
20 Feb 20268, Rowan Road, London, SW16 5JLTerracedFreehold£440,000
12 Dec 202513, Sunnymead Avenue, Mitcham, CR4 1EWTerracedFreehold£525,000

Schools

In the SW16 4HJ postcode area, located within Rowan Road, there are 11 primary and 3 secondary schools in close proximity.

Nearby primary and secondary schools for SW16 4HJ
DistancePhaseNameTypeRating
0.2 miPrimaryHarris Primary Academy MertonAcademy sponsor led

Outstanding

0.3 miSecondaryHarris Academy MertonAcademy sponsor led

Outstanding

0.3 miPrimaryStanford Primary SchoolAcademy sponsor led

Requires improvement

Local amenities

9 nearby supermarkets & convenience stores within mi of SW16 4HJ

Nearby supermarkets & convenience stores for SW16 4HJ
DistanceNameAddressDirections
0.1 miSave Express297 Northborough Road, London, SW16 4TRWalking directions to Save Express
0.1 miNorthborough Corner307 Northborough Road, London, SW16 4TRWalking directions to Northborough Corner
0.1 miManor Mini Market219 Manor Road, Mitcham, CR4 1JHWalking directions to Manor Mini Market
0.4 miRowan Mini Market23 Rowan Road, London, SW16 5JFWalking directions to Rowan Mini Market
0.4 miClementines Convenient Store180 Rowan Road, London, SW16 5HXWalking directions to Clementines Convenient Store

Council Tax Bands

Annual council tax rates for Merton district.

Band A£1,431
Band B£1,670
Band C£1,908
Band D£2,147
Band E£2,624
Band F£3,101
Band G£3,578
Band H£4,294

Council tax bands are based on the value of your property. Most homes fall into bands A to D.

Local councillor and member of parliament

Elected local representatives for SW16 4HJ, including ward councillors and the local member of parliament.

Local councillors

Brenda Lorraine Fraser

Longthornton - Elected 7 May 2026

Labour Party

Ross Benjamin Garrod

Longthornton - Elected 7 May 2026

Labour Party

Sonia Elaine Phillips

Longthornton - Elected 7 May 2026

Labour Party

Member of parliament

Siobhain McDonagh

Mitcham and Morden - Elected 4 Jul 2024

Labour Party

Geographic Information

RegionLondonUKI
DistrictMertonE09000024
Parliamentary ConstituencyMitcham and MordenE14001371
WardLongthorntonE05013818
ParishMerton, unparished areaE43000214
MSOA (Middle Layer Super Output Area)Rowan RoadE02000705
LSOA (Lower Layer Super Output Area)Merton 017CE01003415
Police ForceMetropolitan Police
Postcode Introduced1980-01-01

Frequently asked questions about SW16 4HJ

Is SW16 4HJ (Rowan Road) safe?

The area around SW16 4HJ records about 54 crimes per 1,000 residents per year, which is a low crime rate for England: it scores 4 out of 10 on the Area360 crime scale, where 10 is the highest crime level. Across London as a whole the rate is about 130 per 1,000. The most common offences locally are violence and sexual offences, anti-social behaviour and vehicle crime.

What is the average house price near SW16 4HJ?

The median sale price around SW16 4HJ in Rowan Road is £475,000 (about £526 per square foot) based on 87 registered sales according to HM Land Registry data.

What schools are near SW16 4HJ?

There are 13 schools close to SW16 4HJ, including Harris Primary Academy Merton (Outstanding), Harris Academy Merton (Outstanding) and Stanford Primary School (Requires improvement). Ratings are from the latest Ofsted inspections.

What is the nearest station to SW16 4HJ?

The closest station to SW16 4HJ is Mitcham Eastfields in TfL zone 3, about 1,239 m away, serving the Southern and Thameslink lines.

How deprived is the area around SW16 4HJ?

SW16 4HJ scores 6 out of 10 on the deprivation scale, where 10 is the most deprived. Its neighbourhood ranks 15,449 of 32,844 in England on the official Index of Multiple Deprivation (rank 1 is the most deprived).

Who represents SW16 4HJ (Rowan Road) in Parliament and on the local council?

The Member of Parliament for Mitcham and Morden covering SW16 4HJ is Siobhain McDonagh (Labour Party), elected at the 2024 general election. The area is represented by 3 local councillors: Brenda Lorraine Fraser (Labour Party), Ross Benjamin Garrod (Labour Party) and Sonia Elaine Phillips (Labour Party).